Survey Traps

From Business Intelligence

[edit] Survey Traps

• Response Bias
• Leading Question: A type of question that is phrased in such a way that suggests to the respondent that the researcher expects a certain answer (i.e., it "leads" the respondent).
• Double-barreled questions: A double-barreled question combines two or more issues or attitudinal objects in a single question
• Avoid double negatives: When respondents are asked for their agreement with a statement, double negatives can occur.
  • Example: Do you agree or disagree with the following statement? Teachers should not be required to supervise their students during recess. If the respondent disagrees, you are saying you do not think teachers should not supervise students. In other words, you believe that teachers should supervise students. If you do use a negative word like “not”, consider highlighting the word by underlining or bolding it to catch the respondent’s attention