Demographics
From Kresge Library
Questions? kresge_library@umich.edu
Demographics are an important aspect to marketing, creating business plans, and researching specific industries, regions, and generations of people.
Contents |
[edit] Kresge Library Databases for U. S. Demographics
[edit] DemographicsNow
- A database of Census information containing demographics, consumer expenditure, housing, and income data.
- Choose a type of geographic location for the data. Click on geography definitions for an explanation of the different location types.
- Summary reports treat all the selected locations as one area, while comparison reports show data from the selected locations separately.
- To choose the right report, click on the button next to the report and read the description on the right hand side.
[edit] Internet Resources (including Census data)
[edit] U.S. Census Bureau- American Fact Finder
- Under the catagory People is population data for the entire U.S. and some demographic maps by state.
- Look up the number of establishments, sales, payroll, and employees for an industry using Economic Fact Sheet for an Industry under Business and Government.
- For city or county level data use the American Community Survey under Data Sets.
- Offers additional demographic data on government employment, county business patterns, and more.
[edit] Michigan Statistics
- For demographics look at the various Michigan Regional Governments.
- Links to government information and statistics for Ann Arbor, Detroit, Washtenaw County, and Wayne County.
[edit] Kresge Library Databases for International Demographics
[edit] Economist Intelligence Unit
- From the launch page, use either City Data or Country Data services.
- Demographic information is also available in the country reports.
[edit] Internet Resources for International Demographics
[edit] U.S. Census Bureau- International Data Base
- Includes world population information, country rankings and summary, population pyramids, and tables.
[edit] United Nations Statistical Databases
- Look at the Common Database (UNCDB) for population and economic information by country.
- Use the Demographic Yearbook for population, birth, death, marriage, and divorce rates.
- Search other databases such as Social Indicators or Population and Housing Census.
[edit] Kresge Library Databases for Marketing Demographics
[edit] MarketResearch.com Academic
- From the launch page, click on Demographics.
- Includes reports such as African American Market in the U.S., U.S. Men's Market, Teen Market in the U.S., Mature Market in the U.S., Gen X Market in the U.S., and hundreds more.
[edit] Mintel
- From the launch page, click on Lifestyles.
- Good resource for consumer attitudes.
- Includes reports on Green Living, Sports Enthusiasts, Attitudes to Food: Weight and Diet, Urban Living, Marketing to Moms, and more.
[edit] Choices 3
- Available only on a stand alone computer in Kresge Business Administration Library.
- Use to find the demographics of the people buying a particular brand.
[edit] Kresge Library Demographic Books
[edit] New Strategist Publications
- Includes books on how Americans spend their time and money, and consumer demographics.
- Books on the Baby Boomers, Generation X, Millenials, American Men, and American Women.
