Generational Demographics
From Kresge Library
Questions? kresge_library@umich.edu
For more information, visit the Demographics page.
Contents |
[edit] Generational Demographic Books
We may have multiple versions of the book- the older books are in the 4th floor stacks and may be available for check out. The newer books are located in 2nd floor reference and can only be used in the library.
[edit] Older Americans: A Changing Market / by the New Strategist Editors
[edit] The Baby Boom : Americans Born 1946 To 1964 / by Cheryl Russell
[edit] Generation X : Americans Born 1965 To 1976 / by the New Strategist Editors
[edit] The Millennials : Americans Born 1977 To 1994 / by the New Strategist Editors
[edit] Generational Demographics in Kresge Library Databases
[edit] MarketResearch.com Academic- Selected Reports
- Teens Market in the U.S.
- Mature Market in the U.S.
- Gen X in the U.S.
- Kids Market in the U.S.
- Baby Boomers in the U.S.
- Executive Summary: U.S. Youth Market
- Executive Summary: U.S. Market for Tweens and Young Teens
- MarketLooks: 55+ Consumers in the U.S.
- MarketLooks: Kids Market: Trends and Lifestyles
[edit] Mintel- Selected Reports
- Marketing to Kids and Tweens
- Spending Power of Baby Boomers
- Spending Power of Young Adults
- Spending Power of the Teen Consumer
- Leisure Activities of Empty Nesters
- Leisure Activities of Younger Adults Without Children
- Lifestyles of Baby Boomers
- Lifestyles of Older Adults
