Marketing for Nonprofits

From Kresge Library

Compiled By Corey Seeman

Questions? kresge_library@umich.edu

Contents 1 Articles on Marketing for Nonprofits 1.1 ABI/INFORM (ProQuest) 1.2 Business Source Complete (EBSCO) 1.3 Springer eBooks and eJournal search for marketing and nonprofits 1.4 Emerald Insight eJournals search for marketing and nonprofits 1.5 Science Direct (Elsevier) 1.6 SSRN (Working Papers) - search the term "nonprofits" 2 Key Journals 2.1 International journal of nonprofit and voluntary sector marketing (full text via Wiley from 1999 to the present) 2.2 Nonprofit and Voluntary Sector Quarterly (full text via Sage from 1972 to the present) 2.3 Nonprofit Management and Leadership (full text via Wiley from 1990 to the present) 2.4 Nonprofit World (full text via EBSCO from 1983 to the present) 3 Other Kresge Library Resources on Marketing for Nonprofits 3.1 ebrary (an online book collection through Kresge Library) 4 Internet Resources 4.1 Getting Attention Blog (from Nancy E. Schwartz) 4.2 Guidestar Articles on Communications, Marketing, and Branding

[edit]

Articles on Marketing for Nonprofits

• For this topic - be sure to look at articles in the many databases offered by Kresge Library.

[edit] ABI/INFORM (ProQuest)

[edit] Business Source Complete (EBSCO)

[edit] Springer eBooks and eJournal search for marketing and nonprofits

[edit] Emerald Insight eJournals search for marketing and nonprofits

[edit] Science Direct (Elsevier)

[edit] SSRN (Working Papers) - search the term "nonprofits"

[edit]

Key Journals

[edit] International journal of nonprofit and voluntary sector marketing (full text via Wiley from 1999 to the present)

[edit] Nonprofit and Voluntary Sector Quarterly (full text via Sage from 1972 to the present)

[edit] Nonprofit Management and Leadership (full text via Wiley from 1990 to the present)

[edit] Nonprofit World (full text via EBSCO from 1983 to the present)

[edit]

Other Kresge Library Resources on Marketing for Nonprofits

[edit] ebrary (an online book collection through Kresge Library)

• Excellent collection of ebooks on business and related topics
• Collection includes a number of books on management issues related to nonprofit organizations
  • Nonprofit (Keyword Search - more hits)
  • Nonprofit (Subject Search - fewer, but more relevant hits)

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Internet Resources

[edit] Getting Attention Blog (from Nancy E. Schwartz)

• Includes information on nonprofit marketing and branding.
• See also the articles and cases from her website. The concise articles provide some good insight into nonprofit marketing.

[edit] Guidestar Articles on Communications, Marketing, and Branding

• Online articles from Guidestar. While brief, they do cover a great number of issues and concepts of importantance to nonprofit organizations.