Digital Media: Overall Perspectives
From The Yaffe Center
(Difference between revisions)
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:::By: Robert Haverback, Director of Digital Marketing at TD Ameritrade | :::By: Robert Haverback, Director of Digital Marketing at TD Ameritrade | ||
::*[http://www.bus.umich.edu/facultyresearch/researchcenters/centers/yaffe/events/asx/koenig.asx "Using Non-Traditional Communications Effectively"] | ::*[http://www.bus.umich.edu/facultyresearch/researchcenters/centers/yaffe/events/asx/koenig.asx "Using Non-Traditional Communications Effectively"] | ||
| - | + | ::By Derek Koenig, Chief Marketing Officer of Discovery Communications | |
| - | + | ::*[http://rossmedia.bus.umich.edu/rossmedia/SilverlightPlayer/Default.aspx?peid=550ac056023a4cee8590273ebabd45ff1d "What's New and Next in Digital Advertising"] By Jason Sutton, Michigan MBA and digital entrepreneur, and Sid Shah of digital consultant Efficient Frontier | |
| - | + | ::*[http://rossmedia.bus.umich.edu/rossmedia/SilverlightPlayer/Default.aspx?peid=a1c26acb6d734e16873ce6d84a700f08 "Digital Marketing: State of the Art, and Lessons Learned"] By Rishad Tobaccowala, CIO of Publicis Groupe and CEO of Denuo | |
| - | + | ::*[http://yaffecenter.org/downloads/speakers/chuck_schultz.ppt"Web X.0: Emerging and Nascent Digital Challenges"] Chuck Shultz, New Media Director at Starcom MediaVest Group | |
:[[Links: Overall Perspectives]] | :[[Links: Overall Perspectives]] | ||
[http://webservices.itcs.umich.edu/mediawiki/YaffeCenter/index.php/Main_Page "Return to the Index"] | [http://webservices.itcs.umich.edu/mediawiki/YaffeCenter/index.php/Main_Page "Return to the Index"] | ||
Revision as of 21:05, 1 October 2011
- Wikis
- Presentations
-
- By Joseph Jaffe, President, Jaffe LLC; former Interactive Media Head at TBWA\Chiat\Day and OMD USA ( see www.jaffejuice.com ), author of the best-selling book "Life After the 30 Second Spot"
- By: Robert Haverback, Director of Digital Marketing at TD Ameritrade
- By Derek Koenig, Chief Marketing Officer of Discovery Communications
- "What's New and Next in Digital Advertising" By Jason Sutton, Michigan MBA and digital entrepreneur, and Sid Shah of digital consultant Efficient Frontier
- "Digital Marketing: State of the Art, and Lessons Learned" By Rishad Tobaccowala, CIO of Publicis Groupe and CEO of Denuo
- "Web X.0: Emerging and Nascent Digital Challenges" Chuck Shultz, New Media Director at Starcom MediaVest Group
-
- Links: Overall Perspectives
