Digital Media: Overall Perspectives
From The Yaffe Center
(Difference between revisions)
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| - | :'''Wikis''' | + | :'''Wikis''' |
| - | ::[[Practical Guide to Digital Marketing]] | + | ::[[Practical Guide to Digital Marketing]] |
| - | :'''[http://output71.rssinclude.com/output?type=wp&id=347465&hash=9e95409dd8cedaed8e8b07830d21a64a RSS]''' | + | :'''[http://output71.rssinclude.com/output?type=wp&id=347465&hash=9e95409dd8cedaed8e8b07830d21a64a RSS]''' |
| - | :'''Presentations''' | + | :'''Presentations''' |
| - | ::*[http://www.bus.umich.edu/facultyresearch/researchcenters/centers/yaffe/events/asx/joseph-jaffe-lecture.asx "Life After the 30-Second Spot"] | + | ::**test |
| - | :::By Joseph Jaffe, President, Jaffe LLC; former Interactive Media Head at TBWA\Chiat\Day and OMD USA ( [http://www.jaffejuice.com/ see www.jaffejuice.com] ), author of the best-selling book [http://www.lifeafter30.com/ "Life After the 30 Second Spot"] | + | ::**[http://www.bus.umich.edu/facultyresearch/researchcenters/centers/yaffe/events/asx/joseph-jaffe-lecture.asx "Life After the 30-Second Spot"] |
| + | :::By Joseph Jaffe, President, Jaffe LLC; former Interactive Media Head at TBWA\Chiat\Day and OMD USA ( [http://www.jaffejuice.com/ see www.jaffejuice.com] ), author of the best-selling book [http://www.lifeafter30.com/ "Life After the 30 Second Spot"] | ||
::*[http://yaffecenter.org/downloads/speakers/Christine_O'Connell.pdf "How to Put Together a Digital Plan"] | ::*[http://yaffecenter.org/downloads/speakers/Christine_O'Connell.pdf "How to Put Together a Digital Plan"] | ||
| - | :::By Robert Haverback, Director of Digital Marketing at TD Ameritrade | + | :::By Robert Haverback, Director of Digital Marketing at TD Ameritrade |
::*[http://www.bus.umich.edu/facultyresearch/researchcenters/centers/yaffe/events/asx/koenig.asx "Using Non-Traditional Communications Effectively"] | ::*[http://www.bus.umich.edu/facultyresearch/researchcenters/centers/yaffe/events/asx/koenig.asx "Using Non-Traditional Communications Effectively"] | ||
| - | :::By Derek Koenig, Chief Marketing Officer of Discovery Communications | + | :::By Derek Koenig, Chief Marketing Officer of Discovery Communications |
::*[http://rossmedia.bus.umich.edu/rossmedia/SilverlightPlayer/Default.aspx?peid=550ac056023a4cee8590273ebabd45ff1d "What's New and Next in Digital Advertising"] | ::*[http://rossmedia.bus.umich.edu/rossmedia/SilverlightPlayer/Default.aspx?peid=550ac056023a4cee8590273ebabd45ff1d "What's New and Next in Digital Advertising"] | ||
| - | :::By Jason Sutton, Michigan MBA and digital entrepreneur, and Sid Shah of digital consultant Efficient Frontier | + | :::By Jason Sutton, Michigan MBA and digital entrepreneur, and Sid Shah of digital consultant Efficient Frontier |
::*[http://rossmedia.bus.umich.edu/rossmedia/SilverlightPlayer/Default.aspx?peid=a1c26acb6d734e16873ce6d84a700f08 "Digital Marketing: State of the Art, and Lessons Learned"] | ::*[http://rossmedia.bus.umich.edu/rossmedia/SilverlightPlayer/Default.aspx?peid=a1c26acb6d734e16873ce6d84a700f08 "Digital Marketing: State of the Art, and Lessons Learned"] | ||
| - | :::By Rishad Tobaccowala, CIO of Publicis Groupe and CEO of Denuo | + | :::By Rishad Tobaccowala, CIO of Publicis Groupe and CEO of Denuo |
| - | ::*[http://yaffecenter.org/downloads/speakers/chuck_schultz.ppt"Web X.0: Emerging and Nascent Digital Challenges"] | + | ::*[http://yaffecenter.org/downloads/speakers/chuck_schultz.ppt "Web X.0: Emerging and Nascent Digital Challenges"] |
| - | :::By Chuck Shultz, New Media Director at Starcom MediaVest Group | + | :::By Chuck Shultz, New Media Director at Starcom MediaVest Group |
:[[Links: Overall Perspectives]] | :[[Links: Overall Perspectives]] | ||
[http://webservices.itcs.umich.edu/mediawiki/YaffeCenter/index.php/Main_Page "Return to the Index"] | [http://webservices.itcs.umich.edu/mediawiki/YaffeCenter/index.php/Main_Page "Return to the Index"] | ||
Revision as of 21:39, 9 November 2011
- Wikis
- RSS
- Presentations
-
- By Joseph Jaffe, President, Jaffe LLC; former Interactive Media Head at TBWA\Chiat\Day and OMD USA ( see www.jaffejuice.com ), author of the best-selling book "Life After the 30 Second Spot"
- By Robert Haverback, Director of Digital Marketing at TD Ameritrade
- By Derek Koenig, Chief Marketing Officer of Discovery Communications
- By Jason Sutton, Michigan MBA and digital entrepreneur, and Sid Shah of digital consultant Efficient Frontier
- By Rishad Tobaccowala, CIO of Publicis Groupe and CEO of Denuo
- By Chuck Shultz, New Media Director at Starcom MediaVest Group
-
- Links: Overall Perspectives
