Digital Media: Overall Perspectives
From The Yaffe Center
(Difference between revisions)
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'''Wikis''' | '''Wikis''' | ||
| - | :[[Practical Guide to Digital Marketing]] | + | |
| - | '''Presentations''' | + | :[[Practical Guide to Digital Marketing]] |
| + | |||
| + | '''Presentations''' | ||
| + | |||
:*[[Image:How to Construct an Effective Digital Marketing Plan.pptx]] How to Construct an Effective Digital Marketing Plan | :*[[Image:How to Construct an Effective Digital Marketing Plan.pptx]] How to Construct an Effective Digital Marketing Plan | ||
::By Jon Schulz, EVP Specific Media | ::By Jon Schulz, EVP Specific Media | ||
| Line 10: | Line 13: | ||
:*[http://www.bus.umich.edu/facultyresearch/researchcenters/centers/yaffe/events/asx/koenig.asx "Using Non-Traditional Communications Effectively"] | :*[http://www.bus.umich.edu/facultyresearch/researchcenters/centers/yaffe/events/asx/koenig.asx "Using Non-Traditional Communications Effectively"] | ||
::By Derek Koenig, Chief Marketing Officer of Discovery Communications | ::By Derek Koenig, Chief Marketing Officer of Discovery Communications | ||
| - | *[http://rossmedia.bus.umich.edu/rossmedia/SilverlightPlayer/Default.aspx?peid=550ac056023a4cee8590273ebabd45ff1d "What's New and Next in Digital Advertising"] | + | :*[http://rossmedia.bus.umich.edu/rossmedia/SilverlightPlayer/Default.aspx?peid=550ac056023a4cee8590273ebabd45ff1d "What's New and Next in Digital Advertising"] |
::By Jason Sutton, Michigan MBA and digital entrepreneur, and Sid Shah of digital consultant Efficient Frontier | ::By Jason Sutton, Michigan MBA and digital entrepreneur, and Sid Shah of digital consultant Efficient Frontier | ||
:*[http://rossmedia.bus.umich.edu/rossmedia/SilverlightPlayer/Default.aspx?peid=a1c26acb6d734e16873ce6d84a700f08 "Digital Marketing: State of the Art, and Lessons Learned"] | :*[http://rossmedia.bus.umich.edu/rossmedia/SilverlightPlayer/Default.aspx?peid=a1c26acb6d734e16873ce6d84a700f08 "Digital Marketing: State of the Art, and Lessons Learned"] | ||
::By Rishad Tobaccowala, CIO of Publicis Groupe and CEO of Denuo | ::By Rishad Tobaccowala, CIO of Publicis Groupe and CEO of Denuo | ||
:*[http://yaffecenter.org/downloads/speakers/chuck_schultz.ppt "Web X.0: Emerging and Nascent Digital Challenges"] | :*[http://yaffecenter.org/downloads/speakers/chuck_schultz.ppt "Web X.0: Emerging and Nascent Digital Challenges"] | ||
| - | ::By Chuck Shultz, New Media Director at Starcom MediaVest Group | + | ::By Chuck Shultz, New Media Director at Starcom MediaVest Group |
| - | '''[[Links: Overall Perspectives]]''' | + | |
| + | '''[[Links: Overall Perspectives]]''' | ||
| - | '''RSS Feeds''' | + | '''RSS Feeds''' <rss desc="off" number="5">http://www.emarketer.com/blog/index.php/feed/</rss> <rss desc="off" number="5">http://threeminds.organic.com/feed/</rss> |
| - | <rss desc="off" number="5">http://www.emarketer.com/blog/index.php/feed/</rss> <rss desc="off" number="5">http://threeminds.organic.com/feed/</rss> | + | |
[[Main Page]] | [[Main Page]] | ||
Revision as of 20:38, 18 November 2011
Wikis
Presentations
- Image:How to Construct an Effective Digital Marketing Plan.pptx How to Construct an Effective Digital Marketing Plan
- By Jon Schulz, EVP Specific Media
- By Joseph Jaffe, President, Jaffe LLC; former Interactive Media Head at TBWA\Chiat\Day and OMD USA ( see www.jaffejuice.com ), author of the best-selling book "Life After the 30 Second Spot"
- By Robert Haverback, Director of Digital Marketing at TD Ameritrade
- By Derek Koenig, Chief Marketing Officer of Discovery Communications
- By Jason Sutton, Michigan MBA and digital entrepreneur, and Sid Shah of digital consultant Efficient Frontier
- By Rishad Tobaccowala, CIO of Publicis Groupe and CEO of Denuo
- By Chuck Shultz, New Media Director at Starcom MediaVest Group
RSS Feeds
| Error: It's not possible to get http://www.emarketer.com/blog/index.php/feed/... |
| Error: It's not possible to get http://threeminds.organic.com/feed/... |
