On-Page SEO
From The Yaffe Center
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| - | On-Page SEO techniques are those which can be done in your site to improve the ranking of the webpages in search results. These techniques are obviously within the control of [[webmasters]] and relatively easier to accomplish when proper attention is given.[[Image:Metatitleurl.jpg|thumb|right| | + | On-Page SEO techniques are those which can be done in your site to improve the ranking of the webpages in search results. These techniques are obviously within the control of [[webmasters]] and relatively easier to accomplish when proper attention is given.[[Image:Metatitleurl.jpg|thumb|right|140x120px|alt=Title Tags, Meta Data and URLs displayed in search result|Google search result]] However, it should be noted that web pages should be designed to offer superior content to the visitor rather than stuffing the page with keywords. |
===== Title Tags, Meta Data and URLs ===== | ===== Title Tags, Meta Data and URLs ===== | ||
Revision as of 15:35, 15 April 2010
On-Page SEO techniques are those which can be done in your site to improve the ranking of the webpages in search results. These techniques are obviously within the control of webmasters and relatively easier to accomplish when proper attention is given.
Contents |
Title Tags, Meta Data and URLs
A well optimized webpage will have a unique title and meta data. The title and meta data should be consistent with the content of the page. Also, one should write titles and meta data with keywords targeted for users. The URL of a page should have the main keyword relevant for that page …com/bluewidgets.
In some cases long URL with special characters are created when they are generated via a database. In such cases it is recommended to use some third party software to generate search engine friendly static URLs.
It is important to have title tags short and to the point. Don’t try to stuff them with keywords, best practice is to keep them to about 8-9 words. In addition, it is essential to have your product or brand name appear on the title tag. SEO
Web site Content
It is always advised to create content with your visitor in mind rather than just for search engine optimization. Mention keywords within content when it makes sense rather than stuffing the web page with keywords and highlighting those unnecessarily. Also, try to create unique content for each pages rather than having all pages having same content with just change in product name.
Internal Linking
Internal links are a useful tool especially for large organizations as Google ranks pages based on how many other pages are linked to it. Referring and linking pages can create a ‘spider web’ of relevantly linked pages on your site. For example, Wikipedia pages are so popular in search engines because every page is linked. Google provides a useful mechanism to find pages which are relevant for a specific keyword. Conduct a Google search for: site:www.DOMAIN.com “keyword phrase.” You can now edit the pages and link the targeted word to the page that is optimized for it. Another link optimization technique is to create sitemaps to help search engine spiders find the contents. For example, Linkedin.com has an alphabetical site map to help search engines to index their pages.
Blogs
Many companies create blogs in their webpage to improve SEO. Blogs are a valuable way to attract and keep visitors interested with up to date contents. Some of the best practices are to have the blog in the domain URL e.g: com/blog. The layout should be similar to the domain site, with unique title tags, meta data, URLs and internal links.
