Display Advertising

From The Yaffe Center

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-	====Display Advertising====	+	==== Display Advertising ====
-	:'''Wikis'''	+
-	::[[Display Ad Targeting]]	+
-	:'''[http://output20.rssinclude.com/output?type=wp&id=347477&hash=347d786109039f96dbcba6d7a0ee62db RSS]	+
-	:'''Presentations'''	+
-	::* "Google's View of the Digital Advertising World." Michal Lorenc, Director of Advertising Sales, Google. Michal spoke about how Google views opportunities in digital advertising.	+
-	::* [[Image:Neville_Manohar_Chrysler_Group.pptx‎]]"Digital Media at Chrysler" Neville Manohar, Chrysler	+
-	::*"Web 1.X: The "Basics" Aren't Basic Anymore" By: Jennifer Kohler, Associate Director at Digitas	+
-	:[[Links: Display Advertising]]	+
		+	'''Wikis:'''
-	[http://webservices.itcs.umich.edu/mediawiki/YaffeCenter/index.php/Main_Page Return to the Index]	+	:[[Display Ad Targeting]]
		+
		+	'''Presentations:'''
		+
		+	:*"Google's View of the Digital Advertising World." Michal Lorenc, Director of Advertising Sales, Google. Michal spoke about how Google views opportunities in digital advertising.
		+	:*[[Image:Neville Manohar Chrysler Group.pptx]]"Digital Media at Chrysler" Neville Manohar, Chrysler
		+	:*"Web 1.X: The "Basics" Aren't Basic Anymore" By: Jennifer Kohler, Associate Director at Digitas
		+
		+	'''Trend Reports:'''
		+
		+	:[http://www.slideshare.net/eMarketerInc/emarketer-webinar-reaching-the-right-audiencead-targeting-trends-9683821 eMarketer Webinar: Reaching the Right Audience—Ad Targeting Trends]
		+	:[http://www.slideshare.net/eMarketerInc/e-marketer-webinar-keys-to-online-display-advertising-4614393 eMarketer Display Trends]
		+	:[http://www.ustream.tv/recorded/16089379 Display Advertising 2.0: New Perspectives]
		+
		+	'''Playbooks:'''
		+	:[http://www.slideshare.net/eMarketerInc/e-marketer-webinar-keys-to-online-display-advertising-4614393 eMarketer: Keys to Online Display Advertising]
		+	:[http://www.youtube.com/watch?v=8fVdS-4pE98 IAB Innovation Days 2011: Google Display Ads]
		+	:[http://www.youtube.com/watch?v=DpWzcjcBNtQ Digiday Agency Event: 5 Resolutions for Display Advertisers]
		+
		+
		+	'''Videos:'''
		+
		+	:[http://www.youtube.com/watch?v=oH87MtZuBcY This is Digital Marketing: From Ad Men to Math Men, by Mediative]
		+
		+	'''[[Links: Display Advertising]]'''
		+
		+	'''Blogs:'''
		+
		+	'''RSS Feed:'''
		+
		+
		+	<br> [[Main Page]]

---

Current revision

[edit] Display Advertising

Wikis:

Display Ad Targeting

Presentations:

• "Google's View of the Digital Advertising World." Michal Lorenc, Director of Advertising Sales, Google. Michal spoke about how Google views opportunities in digital advertising.
• Image:Neville Manohar Chrysler Group.pptx"Digital Media at Chrysler" Neville Manohar, Chrysler
• "Web 1.X: The "Basics" Aren't Basic Anymore" By: Jennifer Kohler, Associate Director at Digitas

Trend Reports:

eMarketer Webinar: Reaching the Right Audience—Ad Targeting Trends

eMarketer Display Trends

Display Advertising 2.0: New Perspectives

Playbooks:

eMarketer: Keys to Online Display Advertising

IAB Innovation Days 2011: Google Display Ads

Digiday Agency Event: 5 Resolutions for Display Advertisers

Videos:

This is Digital Marketing: From Ad Men to Math Men, by Mediative

Links: Display Advertising

Blogs:

RSS Feed:

Main Page