Display Advertising
From The Yaffe Center
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==== Display Advertising ==== | ==== Display Advertising ==== | ||
| - | '''Wikis:''' | + | '''Wikis:''' |
:[[Display Ad Targeting]] | :[[Display Ad Targeting]] | ||
| - | '''Presentations:''' | + | '''Presentations:''' |
:*"Google's View of the Digital Advertising World." Michal Lorenc, Director of Advertising Sales, Google. Michal spoke about how Google views opportunities in digital advertising. | :*"Google's View of the Digital Advertising World." Michal Lorenc, Director of Advertising Sales, Google. Michal spoke about how Google views opportunities in digital advertising. | ||
| Line 11: | Line 11: | ||
:*"Web 1.X: The "Basics" Aren't Basic Anymore" By: Jennifer Kohler, Associate Director at Digitas | :*"Web 1.X: The "Basics" Aren't Basic Anymore" By: Jennifer Kohler, Associate Director at Digitas | ||
| - | '''Trend Reports:''' | + | '''Trend Reports:''' |
| - | :[http://www.slideshare.net/eMarketerInc/e-marketer-webinar-keys-to-online-display-advertising-4614393 eMarketer Display Trends] | + | :[http://www.slideshare.net/eMarketerInc/emarketer-webinar-reaching-the-right-audiencead-targeting-trends-9683821 eMarketer Webinar: Reaching the Right Audience—Ad Targeting Trends] |
| + | :[http://www.slideshare.net/eMarketerInc/e-marketer-webinar-keys-to-online-display-advertising-4614393 eMarketer Display Trends] | ||
| + | :[http://www.ustream.tv/recorded/16089379 Display Advertising 2.0: New Perspectives] | ||
| + | |||
| + | '''Playbooks:''' | ||
| + | :[http://www.slideshare.net/eMarketerInc/e-marketer-webinar-keys-to-online-display-advertising-4614393 eMarketer: Keys to Online Display Advertising] | ||
| + | :[http://www.youtube.com/watch?v=8fVdS-4pE98 IAB Innovation Days 2011: Google Display Ads] | ||
| + | :[http://www.youtube.com/watch?v=DpWzcjcBNtQ Digiday Agency Event: 5 Resolutions for Display Advertisers] | ||
| + | |||
| + | |||
| + | '''Videos:''' | ||
| + | |||
| + | :[http://www.youtube.com/watch?v=oH87MtZuBcY This is Digital Marketing: From Ad Men to Math Men, by Mediative] | ||
'''[[Links: Display Advertising]]''' | '''[[Links: Display Advertising]]''' | ||
| - | '''RSS Feed:''' | + | '''Blogs:''' |
| + | |||
| + | '''RSS Feed:''' | ||
| - | |||
| - | [[Main Page]] | + | <br> [[Main Page]] |
Current revision
[edit] Display Advertising
Wikis:
Presentations:
- "Google's View of the Digital Advertising World." Michal Lorenc, Director of Advertising Sales, Google. Michal spoke about how Google views opportunities in digital advertising.
- Image:Neville Manohar Chrysler Group.pptx"Digital Media at Chrysler" Neville Manohar, Chrysler
- "Web 1.X: The "Basics" Aren't Basic Anymore" By: Jennifer Kohler, Associate Director at Digitas
Trend Reports:
- eMarketer Webinar: Reaching the Right Audience—Ad Targeting Trends
- eMarketer Display Trends
- Display Advertising 2.0: New Perspectives
Playbooks:
- eMarketer: Keys to Online Display Advertising
- IAB Innovation Days 2011: Google Display Ads
- Digiday Agency Event: 5 Resolutions for Display Advertisers
Videos:
Blogs:
RSS Feed:
