Welcome to the Digital Media Wiki

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== Yaffe Center Digital ==
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[[http://www.example.com link title]]== Yaffe Center Digital Media Resources Hub  ==
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Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications.
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Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications.  
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Over the past several years, the[[About The Yaffe Center: Yaffe Center| Yaffe Center]] has sponsored outside speakers, conferences, events and courses which have covered these topics.
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The [[Yaffe Center|Yaffe Center]] has developed this page to provide information, presentations, links, and student developed wikis on the following topics:
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The Yaffe Center has also created wikis with the latest information, best practices, and learnings on key topics within digital marketing. These wiki pages are based on student papers and independent study projects, but can be updated and added to by anyone in the U-M community.
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== Digital Media Resources ==
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*[[Main Page]]
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**[[About The Yaffe Center]]
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**[[About This Digital Media Resource Hub]]
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***[[How to Use this Resource Hub]]
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***[[How to Send Us Updates and Comments]]
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====Digital Media: Overall Perspectives====
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*[[Integrative Overviews and What's Next]]
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:'''Wikis'''
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**[[The Context: Facts and Figures]]
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::[[Practical Guide to Digital Marketing]]
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**[[Overview: Practical Guide to Digital Marketing]]
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:'''Presentations'''
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**[[The ROI Challenge: What Metrics to Use?]]
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::*[http://www.bus.umich.edu/facultyresearch/researchcenters/centers/yaffe/events/asx/joseph-jaffe-lecture.asx "Life After the 30-Second Spot"]  
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**[[Where Should I Use What Technique?]]
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:::By Joseph Jaffe, President, Jaffe LLC; former Interactive Media Head at TBWA\Chiat\Day and OMD USA ( [http://www.jaffejuice.com/ see www.jaffejuice.com] ), author of the best-selling book [http://www.lifeafter30.com/ "Life After the 30 Second Spot"]
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**[[Using the New Media for B2B Marketing]]
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::*[http://yaffecenter.org/downloads/speakers/Christine_O'Connell.pdf "How to Put Together a Digital Plan"]  
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**[[Integrated Campaigns]]
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:::By: Robert Haverback, Director of Digital Marketing at TD Ameritrade
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**[[What's New & What's Next]]
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::*[http://www.bus.umich.edu/facultyresearch/researchcenters/centers/yaffe/events/asx/koenig.asx "Using Non-Traditional Communications Effectively"]  
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**[[Terminology]]
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:::By Derek Koenig, Chief Marketing Officer of Discovery Communications
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**[[Academic Studies]]
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:'''Links'''
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**[[Best Practices of Integrative Overviews and What's Next]]
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::[http://mashable.com/ Mashable]
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**[[Archives]]
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::[http://promomagazine.com/ Promo]
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====Search Engine Marketing====
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*[[Corporate and Brand Websites]]
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:'''Wikis'''
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**[[The Role and Structure of Own Websites]]
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::[[Search Engine Advertising]]
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**[[Site Navigation and Design]]
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::[[Search Engine Optimization]]
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**[[Improving Own Websites]]
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:'''Workshops'''
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**[[Terminology]]
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::[http://www.bus.umich.edu/FacultyResearch/ResearchCenters/centers/Yaffe/archives/workshops/search_engines.html Search Engine Workshop]  
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**[[Academic Studies]]
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:::*Part One: Search Engine Perspective
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**[[Best Practices of Corporate and Brand Websites]]
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::::Charles Scrase, Online Sales and Operations Manager at Google, gave an introduction to natural search and strategies on how to maximize results. He also presented an overview of paid search, using AdWords as an illustration. Participants were given the opportunity to set up their own AdWords accounts and were guided through best-practices strategies.
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**[[Archives]]
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:::*Part Two: Agency-Client Search Perspective
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::::Brian Doelle, Director at SMG Search, spoke on search marketing, what works and what doesn’t. Participants then worked in teams to assess the search campaign of a hypothetical company.Zlatos, Pure Visibility, and Melanie Mitchell, Digitas.
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:'''Links'''
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::[http://searchenginewatch.com/ Search Engine Watch]
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====Display and Video Advertising====
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*[[Banner and Display Ads]]
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:'''Wikis'''
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**[[Targeting and Re-Targeting Techniques]]
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::[[Display Ad Targeting]]
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**[[Terminology]]
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:'''Presentations'''
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**[[Academic Studies]]
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::* "Google's View of the Digital Advertising World." Michal Lorenc, Director of Advertising Sales, Google. Michal will talk about how Google views opportunities in digital advertising.
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**[[Best Practices of Banner and Display Ads]]
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::*"Digital Media at Chrysler".....Neville Manohar, Chrysler
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**[[Archives]]
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::*"Web 1.X: The "Basics" Aren't Basic Anymore" By: Jennifer Kohler, Associate Director at Digitas
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:'''Links'''
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====Social Media====
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*[[Using Third-Party Websites]]
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:'''Wikis'''
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**[[Marketing in the Blogosphere]]
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::[[Marketing in the Blogosphere|Marketing in the Blogosphere]]
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**[[Putting "Native Content" onto Others' Sites]]
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::[[Using Social Networking for Marketing]]
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**[[Terminology]]
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::[[Viral Marketing]]
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**[[Academic Studies]]
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:'''Presentations'''
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**[[Best Practices of Using Third-Party Websites]]
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::*"Disney and Social Media." Elizabeth Smith Brigham, MBA from Michigan and Social Media expert at Disney will speak about what she's learned in her years at Disney and how that company uses social media.
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**[[Archives]]
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::*"Social Media at Ford".......Scott Monty, Ford
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::*[http://yaffecenter.org/downloads/speakers/Christine_O'Connell.pdf"Web 2.0: User Generated Content in the Social Web"] By: Alicia Dorsett, Social Media Strategist at Manning, Selvage, and Lee and Christine O'Connell, Associate Director at Digitas
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:'''Links'''
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::[http://promomagazine.com/viralmarketing/ Promo:Social Marketing]
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====Mobile Marketing====
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*[[Using Social Media]]
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:'''Wikis'''
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**[[Social Marketing]]
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::[[Mobile Marketing]]
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**[[Using Facebook]]
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:'''Links'''
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***[[Facebook Techniques: Overview]]
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::[http://promomagazine.com/mobilemarketing/ Promo: Mobile Marketing]
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***[[GraphSearch on Facebook]]
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***[[Custom Audiences]]
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**[[Using Twitter]]
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**[[Using Pinterest]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Using Social Media]]
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**[[Archives]]
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====What's New & What's Next====
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*[[Viral Marketing]]
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:'''Presentations'''
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**[[Viral Marketing Overview]]
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::*"What's New and Next in Digital Advertising"Jason Sutton, Michigan MBA and digital entrepreneur, and Sid Shah of digital consultant Efficient Frontier, will talk about the newest technology and lessons learned.
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**[[Techniques to Create Pass-Along and WOM]]
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::*[http://rossmedia.bus.umich.edu/rossmedia/SilverlightPlayer/Default.aspx?peid=a1c26acb6d734e16873ce6d84a700f08 "Digital Marketing: State of the Art, and Lessons Learned"] By Rishad Tobaccowala, CIO of Publicis Groupe and CEO of Denuo
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**[[Using YouTube]]
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::*[http://yaffecenter.org/downloads/speakers/chuck_schultz.ppt"Web X.0: Emerging and Nascent Digital Challenges"] Chuck Shultz, New Media Director at Starcom MediaVest Group
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Viral Marketing]]
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**[[Archives]]
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*[[Search Engine Marketing]]
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**[[Search Engine Marketing Overview]]
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**[[Search Engine Optimization]]
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***[[On-Page SEO]]
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***[[Off-Page SEO]]
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***[[Search Engine Optimizers]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Search Engine Optimization]]
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**[[Search Engine Advertising]]
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***[[How Google AdWords Works]]
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***[[Keyword Optimization]]
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****[[Optimizing for Local Search]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Search Engine Advertising]]
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**[[Archives]]
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*[[Mobile Marketing]]
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**[[Mobile Marketing Overview]]
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**[[Mobile Marketing Techniques]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Mobile Marketing]]
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**[[Archives]]
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*[[Creative Techniques]]
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**[[Overview of Creative Techniques]]
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**[[Banner and Display Ad Strategies]]
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**[[Search Engine Ads]]
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**[[Social Media Strategies]]
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**[[Mobile]]
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**[[Email Ads]]
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**[[Video]]
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**[[Archives]]
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*[[Email Marketing]]
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**[[Overview and Techniques of Email Marketing]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Email Marketing]]
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**[[Archives]]
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*[[Privacy and Regulations]]
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**[[Overview and Discussion of Privacy and Regulations]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Privacy and Regulations]]
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**[[Archives]][http://www.plexusslimreviews.net.com plexus slim reviews]
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Further contributions are welcomed: [http://www.yaffecenter.org/FacultyResearch/ResearchCenters/centers/Yaffe/contact_us/ send message]
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Links in red are currently under construction.

Current revision

Image:Logo ross.jpg Image:Logo text yaffe.jpg

[link title]== Yaffe Center Digital Media Resources Hub ==

Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications.

The Yaffe Center has developed this page to provide information, presentations, links, and student developed wikis on the following topics:




Further contributions are welcomed: send message

Links in red are currently under construction.

Retrieved from "http://webservices.itcs.umich.edu/mediawiki/YaffeCenter/index.php/Welcome_to_the_Digital_Media_Wiki"
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