Welcome to the Digital Media Wiki

From The Yaffe Center

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[[http://www.example.com link title]]== Yaffe Center Digital Media Resources Hub  ==
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== Welcome to the Yaffe Center ==
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Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications.
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The Yaffe Center, founded at the University of Michigan’s Ross School of Business by advertising agency founder Fred Yaffe, is dedicated to the research, teaching, and discussion of persuasive communication.
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The [[Yaffe Center|Yaffe Center]] has developed this page to provide information, presentations, links, and student developed wikis on the following topics:
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We see rapid changes in how communications are delivered and how consumers process them. Emerging digital media play a larger role, and messages today are increasingly visual and nonlinear. And persuasion frequently cuts across disciplines and requires study without silos.
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*[[Main Page]]
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**[[About The Yaffe Center]]
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**[[About This Digital Media Resource Hub]]
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***[[How to Use this Resource Hub]]
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***[[How to Send Us Updates and Comments]]
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*[[Integrative Overviews and What's Next]]
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**[[The Context: Facts and Figures]]
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**[[Overview: Practical Guide to Digital Marketing]]
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**[[The ROI Challenge: What Metrics to Use?]]
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**[[Where Should I Use What Technique?]]
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**[[Using the New Media for B2B Marketing]]
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**[[Integrated Campaigns]]
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**[[What's New & What's Next]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Integrative Overviews and What's Next]]
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**[[Archives]]
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== Research Items ==
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*[[Corporate and Brand Websites]]
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**[[The Role and Structure of Own Websites]]
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**[[Site Navigation and Design]]
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**[[Improving Own Websites]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Corporate and Brand Websites]]
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**[[Archives]]
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*[[Banner and Display Ads]]
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**[[Targeting and Re-Targeting Techniques]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Banner and Display Ads]]
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**[[Archives]]
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[[Digital Marketing]]
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*[[Using Third-Party Websites]]
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**[[Marketing in the Blogosphere]]
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**[[Putting "Native Content" onto Others' Sites]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Using Third-Party Websites]]
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**[[Archives]]
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[[Persuasion]]
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*[[Using Social Media]]
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**[[Social Marketing]]
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**[[Using Facebook]]
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***[[Facebook Techniques: Overview]]
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***[[GraphSearch on Facebook]]
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***[[Custom Audiences]]
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**[[Using Twitter]]
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**[[Using Pinterest]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Using Social Media]]
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**[[Archives]]
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[[Brand-Marketing]]
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*[[Viral Marketing]]
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**[[Viral Marketing Overview]]
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**[[Techniques to Create Pass-Along and WOM]]
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**[[Using YouTube]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Viral Marketing]]
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**[[Archives]]
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*[[Search Engine Marketing]]
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**[[Search Engine Marketing Overview]]
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**[[Search Engine Optimization]]
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***[[On-Page SEO]]
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***[[Off-Page SEO]]
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***[[Search Engine Optimizers]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Search Engine Optimization]]
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**[[Search Engine Advertising]]
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***[[How Google AdWords Works]]
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***[[Keyword Optimization]]
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****[[Optimizing for Local Search]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Search Engine Advertising]]
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**[[Archives]]
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*[[Mobile Marketing]]
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**[[Mobile Marketing Overview]]
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**[[Mobile Marketing Techniques]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Mobile Marketing]]
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**[[Archives]]
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*[[Creative Techniques]]
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**[[Overview of Creative Techniques]]
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**[[Banner and Display Ad Strategies]]
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**[[Search Engine Ads]]
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**[[Social Media Strategies]]
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**[[Mobile]]
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**[[Email Ads]]
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**[[Video]]
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**[[Archives]]
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*[[Email Marketing]]
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**[[Overview and Techniques of Email Marketing]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Email Marketing]]
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**[[Archives]]
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*[[Privacy and Regulations]]
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**[[Overview and Discussion of Privacy and Regulations]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Privacy and Regulations]]
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**[[Archives]][http://www.plexusslimreviews.net.com plexus slim reviews]
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Further contributions are welcomed: [http://www.yaffecenter.org/FacultyResearch/ResearchCenters/centers/Yaffe/contact_us/ send message]
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Links in red are currently under construction.

Current revision

Image:Logo ross.jpg Image:Logo text yaffe.jpg

[link title]== Yaffe Center Digital Media Resources Hub ==

Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications.

The Yaffe Center has developed this page to provide information, presentations, links, and student developed wikis on the following topics:




Further contributions are welcomed: send message

Links in red are currently under construction.

Retrieved from "http://webservices.itcs.umich.edu/mediawiki/YaffeCenter/index.php/Welcome_to_the_Digital_Media_Wiki"
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