Marketing in the Blogosphere
From The Yaffe Center
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| - | + | ==Acknowledgements== | |
| + | |||
| + | This page is largely adapted from "Joining the Conversation: Marketers, Meet the Blogosphere" written by Elizabeth K B Smith as a student at the University of Michigan Stephen M. Ross School of Business. | ||
| + | |||
| + | ==What is the Blogosphere?== | ||
| + | ===Who is Blogging=== | ||
| + | ===Segmentation of Bloggers=== | ||
| + | ===Blog Metrics=== | ||
| + | ==Marketers and Blogs== | ||
| + | ===Why Marketers Should Advertise with Blogs=== | ||
| + | ===Blog Sponsorship=== | ||
| + | ===Successful Blogosphere Marketing=== | ||
| + | ===ROI of Blogging=== | ||
| + | ===Practices to Avoid=== | ||
| + | ==Bloggers' Trust Issues== | ||
| + | ===Credibility=== | ||
| + | ===Transparency=== | ||
| + | ===Influence=== | ||
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Revision as of 21:59, 15 May 2011
This page is under construction
Contents |
Acknowledgements
This page is largely adapted from "Joining the Conversation: Marketers, Meet the Blogosphere" written by Elizabeth K B Smith as a student at the University of Michigan Stephen M. Ross School of Business.
