Marketing in the Blogosphere
From The Yaffe Center
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==What is the Blogosphere?== | ==What is the Blogosphere?== | ||
| + | 25 million bloggers and 104 million blog readers in the US<ref name="eMarketer 2008">eMarketer. "Blogs Key for Customer Communication." eMarketer. December 29, 2008. (accessed March 13, 2009).</ref> | ||
===Who is Blogging=== | ===Who is Blogging=== | ||
===Segmentation of Bloggers=== | ===Segmentation of Bloggers=== | ||
===Blog Metrics=== | ===Blog Metrics=== | ||
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==Marketers and Blogs== | ==Marketers and Blogs== | ||
===Why Marketers Should Advertise with Blogs=== | ===Why Marketers Should Advertise with Blogs=== | ||
Revision as of 22:07, 15 May 2011
This page is under construction
Contents |
Acknowledgements
This page is largely adapted from "Joining the Conversation: Marketers, Meet the Blogosphere" written by Elizabeth K B Smith as a student at the University of Michigan Stephen M. Ross School of Business.
What is the Blogosphere?
25 million bloggers and 104 million blog readers in the US<ref name="eMarketer 2008">eMarketer. "Blogs Key for Customer Communication." eMarketer. December 29, 2008. (accessed March 13, 2009).</ref>
