Marketing in the Blogosphere
From The Yaffe Center
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==What is the Blogosphere?== | ==What is the Blogosphere?== | ||
| - | 25 million bloggers and 104 million blog readers in the US | + | 25 million bloggers and 104 million blog readers in the US (eMarketer 2008) |
===Who is Blogging=== | ===Who is Blogging=== | ||
===Segmentation of Bloggers=== | ===Segmentation of Bloggers=== | ||
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===Influence=== | ===Influence=== | ||
| - | + | ==References== | |
| + | *eMarketer. "Blogs Key for Customer Communication." eMarketer. December 29, 2008. (accessed March 13, 2009). | ||
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Revision as of 22:10, 15 May 2011
This page is under construction
Contents |
Acknowledgements
This page is largely adapted from "Joining the Conversation: Marketers, Meet the Blogosphere" written by Elizabeth K B Smith as a student at the University of Michigan Stephen M. Ross School of Business.
What is the Blogosphere?
25 million bloggers and 104 million blog readers in the US (eMarketer 2008)
Who is Blogging
Segmentation of Bloggers
Blog Metrics
Marketers and Blogs
Why Marketers Should Advertise with Blogs
Blog Sponsorship
Successful Blogosphere Marketing
ROI of Blogging
Practices to Avoid
Bloggers' Trust Issues
Credibility
Transparency
Influence
References
- eMarketer. "Blogs Key for Customer Communication." eMarketer. December 29, 2008. (accessed March 13, 2009).
