Marketing in the Blogosphere
From The Yaffe Center
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25 million bloggers and 104 million blog readers in the US (eMarketer 2008) | 25 million bloggers and 104 million blog readers in the US (eMarketer 2008) | ||
===Who is Blogging=== | ===Who is Blogging=== | ||
| + | Although bloggers themselves may be early adopters, their readership (at 50% of the 200 M US online population) is not necessarily as innovative . | ||
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===Segmentation of Bloggers=== | ===Segmentation of Bloggers=== | ||
===Blog Metrics=== | ===Blog Metrics=== | ||
Revision as of 22:12, 15 May 2011
This page is under construction
Contents |
Acknowledgements
This page is largely adapted from "Joining the Conversation: Marketers, Meet the Blogosphere" written by Elizabeth K B Smith as a student at the University of Michigan Stephen M. Ross School of Business.
What is the Blogosphere?
25 million bloggers and 104 million blog readers in the US (eMarketer 2008)
Who is Blogging
Although bloggers themselves may be early adopters, their readership (at 50% of the 200 M US online population) is not necessarily as innovative .
Segmentation of Bloggers
Blog Metrics
Traditional media campaigns favor reach and ad response metrics to determine how successful a campaign was. However, the blogosphere incorporates metrics such as: relevance to readers’/bloggers’ lives and/or content of the blog; trust of the company/brand/product; engagement, and the buzz that the campaign generates (i.e. how many other people have talked about it across the blogosphere including Twitter “Tweets”).
Marketers and Blogs
Why Marketers Should Advertise with Blogs
Blog Sponsorship
Successful Blogosphere Marketing
ROI of Blogging
Practices to Avoid
Bloggers' Trust Issues
Credibility
Transparency
Influence
References
- eMarketer. "Blogs Key for Customer Communication." eMarketer. December 29, 2008. (accessed March 13, 2009).
