Digital Media: Overall Perspectives

From The Yaffe Center

(Difference between revisions)
Jump to: navigation, search
Line 1: Line 1:
-
:'''Wikis'''  
+
'''Wikis'''  
-
::[[Practical Guide to Digital Marketing]]  
+
:[[Practical Guide to Digital Marketing]]  
-
:'''Presentations'''
+
'''Presentations'''
-
 
+
:*[[Image:How to Construct an Effective Digital Marketing Plan.pptx]]‎ How to Construct an Effective Digital Marketing Plan  
-
::*[[Image:How to Construct an Effective Digital Marketing Plan.pptx]]‎ How to Construct an Effective Digital Marketing Plan  
+
::By Jon Schulz, EVP Specific Media  
-
:::By Jon Schulz, EVP Specific Media  
+
:*[http://www.bus.umich.edu/facultyresearch/researchcenters/centers/yaffe/events/asx/joseph-jaffe-lecture.asx '''"'''']''[http://www.bus.umich.edu/facultyresearch/researchcenters/centers/yaffe/events/asx/joseph-jaffe-lecture.asx Life After the 30-Second Spot"]''''''[http://www.bus.umich.edu/facultyresearch/researchcenters/centers/yaffe/events/asx/joseph-jaffe-lecture.asx] '''  
-
::*[http://www.bus.umich.edu/facultyresearch/researchcenters/centers/yaffe/events/asx/joseph-jaffe-lecture.asx '''"'''']''[http://www.bus.umich.edu/facultyresearch/researchcenters/centers/yaffe/events/asx/joseph-jaffe-lecture.asx Life After the 30-Second Spot"]''''''[http://www.bus.umich.edu/facultyresearch/researchcenters/centers/yaffe/events/asx/joseph-jaffe-lecture.asx] '''  
+
::By Joseph Jaffe, President, Jaffe LLC; former Interactive Media Head at TBWA\Chiat\Day and OMD USA ( [http://www.jaffejuice.com/ see www.jaffejuice.com] ), author of the best-selling book [http://www.lifeafter30.com/ "Life After the 30 Second Spot"]  
-
:::By Joseph Jaffe, President, Jaffe LLC; former Interactive Media Head at TBWA\Chiat\Day and OMD USA ( [http://www.jaffejuice.com/ see www.jaffejuice.com] ), author of the best-selling book [http://www.lifeafter30.com/ "Life After the 30 Second Spot"]  
+
:*[http://yaffecenter.org/downloads/speakers/Christine_O'Connell.pdf "How to Put Together a Digital Plan"]  
-
::*[http://yaffecenter.org/downloads/speakers/Christine_O'Connell.pdf "How to Put Together a Digital Plan"]  
+
::By Robert Haverback, Director of Digital Marketing at TD Ameritrade  
-
:::By Robert Haverback, Director of Digital Marketing at TD Ameritrade  
+
:*[http://www.bus.umich.edu/facultyresearch/researchcenters/centers/yaffe/events/asx/koenig.asx "Using Non-Traditional Communications Effectively"]  
-
::*[http://www.bus.umich.edu/facultyresearch/researchcenters/centers/yaffe/events/asx/koenig.asx "Using Non-Traditional Communications Effectively"]  
+
::By Derek Koenig, Chief Marketing Officer of Discovery Communications  
-
:::By Derek Koenig, Chief Marketing Officer of Discovery Communications  
+
*[http://rossmedia.bus.umich.edu/rossmedia/SilverlightPlayer/Default.aspx?peid=550ac056023a4cee8590273ebabd45ff1d "What's New and Next in Digital Advertising"]  
-
::*[http://rossmedia.bus.umich.edu/rossmedia/SilverlightPlayer/Default.aspx?peid=550ac056023a4cee8590273ebabd45ff1d "What's New and Next in Digital Advertising"]  
+
::By Jason Sutton, Michigan MBA and digital entrepreneur, and Sid Shah of digital consultant Efficient Frontier  
-
:::By Jason Sutton, Michigan MBA and digital entrepreneur, and Sid Shah of digital consultant Efficient Frontier  
+
:*[http://rossmedia.bus.umich.edu/rossmedia/SilverlightPlayer/Default.aspx?peid=a1c26acb6d734e16873ce6d84a700f08 "Digital Marketing: State of the Art, and Lessons Learned"]  
-
::*[http://rossmedia.bus.umich.edu/rossmedia/SilverlightPlayer/Default.aspx?peid=a1c26acb6d734e16873ce6d84a700f08 "Digital Marketing: State of the Art, and Lessons Learned"]  
+
::By Rishad Tobaccowala, CIO of Publicis Groupe and CEO of Denuo  
-
:::By Rishad Tobaccowala, CIO of Publicis Groupe and CEO of Denuo  
+
:*[http://yaffecenter.org/downloads/speakers/chuck_schultz.ppt "Web X.0: Emerging and Nascent Digital Challenges"]  
-
::*[http://yaffecenter.org/downloads/speakers/chuck_schultz.ppt "Web X.0: Emerging and Nascent Digital Challenges"]  
+
::By Chuck Shultz, New Media Director at Starcom MediaVest Group  
-
:::By Chuck Shultz, New Media Director at Starcom MediaVest Group  
+
'''[[Links: Overall Perspectives]]'''
-
:[[Links: Overall Perspectives]]
+
-
 
+
-
<br>
+
-
 
+
-
:'''RSS Feeds'''
+
 +
'''RSS Feeds'''
<rss desc="off" number="5">http://www.emarketer.com/blog/index.php/feed/</rss> <rss desc="off" number="5">http://threeminds.organic.com/feed/</rss>  
<rss desc="off" number="5">http://www.emarketer.com/blog/index.php/feed/</rss> <rss desc="off" number="5">http://threeminds.organic.com/feed/</rss>  
-
[http://webservices.itcs.umich.edu/mediawiki/YaffeCenter/index.php/Main_Page "Return to the Index"]
+
[[Main Page]]

Revision as of 20:37, 18 November 2011

Wikis

Practical Guide to Digital Marketing

Presentations

By Jon Schulz, EVP Specific Media
By Joseph Jaffe, President, Jaffe LLC; former Interactive Media Head at TBWA\Chiat\Day and OMD USA ( see www.jaffejuice.com ), author of the best-selling book "Life After the 30 Second Spot"
By Robert Haverback, Director of Digital Marketing at TD Ameritrade
By Derek Koenig, Chief Marketing Officer of Discovery Communications
By Jason Sutton, Michigan MBA and digital entrepreneur, and Sid Shah of digital consultant Efficient Frontier
By Rishad Tobaccowala, CIO of Publicis Groupe and CEO of Denuo
By Chuck Shultz, New Media Director at Starcom MediaVest Group

Links: Overall Perspectives

RSS Feeds

Error: It's not possible to get http://www.emarketer.com/blog/index.php/feed/...
Error: It's not possible to get http://threeminds.organic.com/feed/...

Main Page

Personal tools