Digital Media: Overall Perspectives
From The Yaffe Center
(Difference between revisions)
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'''Presentations:''' | '''Presentations:''' | ||
- | + | [[Image:The Online Marketing Landscape.pptx]] The Online Marketing Landscape Trends, Outlook and Strategy | |
+ | ::By Dr. Siddharth Shah, Sr. Director of Business Analytics, Efficient Frontier | ||
:*[[Image:How to Construct an Effective Digital Marketing Plan.pptx]] How to Construct an Effective Digital Marketing Plan | :*[[Image:How to Construct an Effective Digital Marketing Plan.pptx]] How to Construct an Effective Digital Marketing Plan | ||
::By Jon Schulz, EVP Specific Media | ::By Jon Schulz, EVP Specific Media | ||
Line 23: | Line 24: | ||
:[http://www.youtube.com/watch?v=pZ73rN1DiGo&feature=related Brands & Innovation—Spreading Stories to Create Value with Wendy Clark, The Coca Cola Company] | :[http://www.youtube.com/watch?v=pZ73rN1DiGo&feature=related Brands & Innovation—Spreading Stories to Create Value with Wendy Clark, The Coca Cola Company] | ||
- | '''Industry Trends:''' | + | |
- | :[http://www.slideshare.net/sodaspeaks/society-of-digital-agencies-soda-2011-digital-marketing-outlook Society of Digital Agencies: 2011 Digital Marketing Outlook] | + | '''Industry Trends:''' |
- | :[http://www.slideshare.net/gregfromparis/best-viral-2011-by-gregory-pouy Best Digital Campaigns of 2011] | + | |
+ | :[http://www.slideshare.net/sodaspeaks/society-of-digital-agencies-soda-2011-digital-marketing-outlook Society of Digital Agencies: 2011 Digital Marketing Outlook] | ||
+ | :[http://www.slideshare.net/gregfromparis/best-viral-2011-by-gregory-pouy Best Digital Campaigns of 2011] | ||
:[http://www.slideshare.net/HubSpot/marketing-fact-vs-marketing-fantasy Marketing Fact vs. Marketing Fantasy] | :[http://www.slideshare.net/HubSpot/marketing-fact-vs-marketing-fantasy Marketing Fact vs. Marketing Fantasy] | ||
Revision as of 12:26, 8 December 2011
Wikis:
Presentations: Image:The Online Marketing Landscape.pptx The Online Marketing Landscape Trends, Outlook and Strategy
- By Dr. Siddharth Shah, Sr. Director of Business Analytics, Efficient Frontier
- Image:How to Construct an Effective Digital Marketing Plan.pptx How to Construct an Effective Digital Marketing Plan
- By Jon Schulz, EVP Specific Media
- By Joseph Jaffe, President, Jaffe LLC; former Interactive Media Head at TBWA\Chiat\Day and OMD USA ( see www.jaffejuice.com ), author of the best-selling book "Life After the 30 Second Spot"
- By Robert Haverback, Director of Digital Marketing at TD Ameritrade
- By Derek Koenig, Chief Marketing Officer of Discovery Communications
- By Jason Sutton, Michigan MBA and digital entrepreneur, and Sid Shah of digital consultant Efficient Frontier
- By Rishad Tobaccowala, CIO of Publicis Groupe and CEO of Denuo
- By Chuck Shultz, New Media Director at Starcom MediaVest Group
Videos:
Industry Trends:
- Society of Digital Agencies: 2011 Digital Marketing Outlook
- Best Digital Campaigns of 2011
- Marketing Fact vs. Marketing Fantasy
RSS Feeds:
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