Digital Media: Overall Perspectives

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'''Presentations:'''  
'''Presentations:'''  
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:*[[Image:The Online Marketing Landscape.pptx]] The Online Marketing Landscape Trends, Outlook and Strategy  
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::By Dr. Siddharth Shah, Sr. Director of Business Analytics, Efficient Frontier  
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:*[[Image:The Online Marketing Landscape.pptx]] The Online Marketing Landscape Trends, Outlook and Strategy
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:*[[Image:How to Construct an Effective Digital Marketing Plan.pptx]]‎ How to Construct an Effective Digital Marketing Plan  
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::By Dr. Siddharth Shah, Sr. Director of Business Analytics, Efficient Frontier
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::By Jon Schulz, EVP Specific Media  
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:*[[Image:How to Construct an Effective Digital Marketing Plan.pptx]]‎ How to Construct an Effective Digital Marketing Plan
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:*[http://www.bus.umich.edu/facultyresearch/researchcenters/centers/yaffe/events/asx/joseph-jaffe-lecture.asx '''"'''']''[http://www.bus.umich.edu/facultyresearch/researchcenters/centers/yaffe/events/asx/joseph-jaffe-lecture.asx Life After the 30-Second Spot"]''''''[http://www.bus.umich.edu/facultyresearch/researchcenters/centers/yaffe/events/asx/joseph-jaffe-lecture.asx] '''  
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::By Jon Schulz, EVP Specific Media
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::By Joseph Jaffe, President, Jaffe LLC; former Interactive Media Head at TBWA\Chiat\Day and OMD USA ( [http://www.jaffejuice.com/ see www.jaffejuice.com] ), author of the best-selling book [http://www.lifeafter30.com/ "Life After the 30 Second Spot"]  
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:*[http://www.bus.umich.edu/facultyresearch/researchcenters/centers/yaffe/events/asx/joseph-jaffe-lecture.asx '''"'''']''[http://www.bus.umich.edu/facultyresearch/researchcenters/centers/yaffe/events/asx/joseph-jaffe-lecture.asx Life After the 30-Second Spot"]''''''[http://www.bus.umich.edu/facultyresearch/researchcenters/centers/yaffe/events/asx/joseph-jaffe-lecture.asx]'''
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:*[http://yaffecenter.org/downloads/speakers/Christine_O'Connell.pdf "How to Put Together a Digital Plan"]  
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::By Joseph Jaffe, President, Jaffe LLC; former Interactive Media Head at TBWA\Chiat\Day and OMD USA ( [http://www.jaffejuice.com/ see www.jaffejuice.com] ), author of the best-selling book [http://www.lifeafter30.com/ "Life After the 30 Second Spot"]
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::By Robert Haverback, Director of Digital Marketing at TD Ameritrade  
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:*[http://yaffecenter.org/downloads/speakers/Christine_O'Connell.pdf "How to Put Together a Digital Plan"]
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:*[http://www.bus.umich.edu/facultyresearch/researchcenters/centers/yaffe/events/asx/koenig.asx "Using Non-Traditional Communications Effectively"]  
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::By Robert Haverback, Director of Digital Marketing at TD Ameritrade
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::By Derek Koenig, Chief Marketing Officer of Discovery Communications  
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:*[http://www.bus.umich.edu/facultyresearch/researchcenters/centers/yaffe/events/asx/koenig.asx "Using Non-Traditional Communications Effectively"]
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:*[http://rossmedia.bus.umich.edu/rossmedia/SilverlightPlayer/Default.aspx?peid=550ac056023a4cee8590273ebabd45ff1d "What's New and Next in Digital Advertising"]  
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::By Derek Koenig, Chief Marketing Officer of Discovery Communications
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::By Jason Sutton, Michigan MBA and digital entrepreneur, and Sid Shah of digital consultant Efficient Frontier  
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:*[http://rossmedia.bus.umich.edu/rossmedia/SilverlightPlayer/Default.aspx?peid=550ac056023a4cee8590273ebabd45ff1d "What's New and Next in Digital Advertising"]
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:*[http://rossmedia.bus.umich.edu/rossmedia/SilverlightPlayer/Default.aspx?peid=a1c26acb6d734e16873ce6d84a700f08 "Digital Marketing: State of the Art, and Lessons Learned"]  
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::By Jason Sutton, Michigan MBA and digital entrepreneur, and Sid Shah of digital consultant Efficient Frontier
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::By Rishad Tobaccowala, CIO of Publicis Groupe and CEO of Denuo  
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:*[http://rossmedia.bus.umich.edu/rossmedia/SilverlightPlayer/Default.aspx?peid=a1c26acb6d734e16873ce6d84a700f08 "Digital Marketing: State of the Art, and Lessons Learned"]
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:*[http://yaffecenter.org/downloads/speakers/chuck_schultz.ppt "Web X.0: Emerging and Nascent Digital Challenges"]  
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::By Rishad Tobaccowala, CIO of Publicis Groupe and CEO of Denuo
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:*[http://yaffecenter.org/downloads/speakers/chuck_schultz.ppt "Web X.0: Emerging and Nascent Digital Challenges"]
::By Chuck Shultz, New Media Director at Starcom MediaVest Group
::By Chuck Shultz, New Media Director at Starcom MediaVest Group
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'''[[Links: Overall Perspectives]]'''  
'''[[Links: Overall Perspectives]]'''  
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'''RSS Feeds:''' <rss desc="off" number="5">http://www.emarketer.com/blog/index.php/feed/</rss>  
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'''RSS Feeds:''' <rss number="5" desc="off">http://www.emarketer.com/blog/index.php/feed/</rss>  
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<rss desc="off" number="5">http://output70.rssinclude.com/output?type=direct&id=386808&hash=cf92d1967eb59fde9c0ecc51f0b72a3c</rss>
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'''[[More RSS Feeds: Overall Perspectives]]'''  
'''[[More RSS Feeds: Overall Perspectives]]'''  
'''[[Main Page]]'''
'''[[Main Page]]'''

Revision as of 00:40, 27 December 2011

Wikis:

Practical Guide to Digital Marketing

Presentations:

By Dr. Siddharth Shah, Sr. Director of Business Analytics, Efficient Frontier
By Jon Schulz, EVP Specific Media
By Joseph Jaffe, President, Jaffe LLC; former Interactive Media Head at TBWA\Chiat\Day and OMD USA ( see www.jaffejuice.com ), author of the best-selling book "Life After the 30 Second Spot"
By Robert Haverback, Director of Digital Marketing at TD Ameritrade
By Derek Koenig, Chief Marketing Officer of Discovery Communications
By Jason Sutton, Michigan MBA and digital entrepreneur, and Sid Shah of digital consultant Efficient Frontier
By Rishad Tobaccowala, CIO of Publicis Groupe and CEO of Denuo
By Chuck Shultz, New Media Director at Starcom MediaVest Group

Videos:

Brands & Innovation—Spreading Stories to Create Value with Wendy Clark, The Coca Cola Company

Industry Trends:

Society of Digital Agencies: 2011 Digital Marketing Outlook
Best Digital Campaigns of 2011
Marketing Fact vs. Marketing Fantasy

Links: Overall Perspectives

RSS Feeds:

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Error: It's not possible to get http://output70.rssinclude.com/output?type=direct&id=386808&hash=cf92d1967eb59fde9c0ecc51f0b72a3c...


More RSS Feeds: Overall Perspectives

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