Display Advertising

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'''Trend Reports:'''  
'''Trend Reports:'''  
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:[http://www.slideshare.net/eMarketerInc/emarketer-webinar-reaching-the-right-audiencead-targeting-trends-9683821 eMarketer Webinar: Reaching the Right Audience—Ad Targeting Trends]
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 +
:[http://www.slideshare.net/eMarketerInc/emarketer-webinar-reaching-the-right-audiencead-targeting-trends-9683821 eMarketer Webinar: Reaching the Right Audience—Ad Targeting Trends]  
:[http://www.slideshare.net/eMarketerInc/e-marketer-webinar-keys-to-online-display-advertising-4614393 eMarketer Display Trends]  
:[http://www.slideshare.net/eMarketerInc/e-marketer-webinar-keys-to-online-display-advertising-4614393 eMarketer Display Trends]  
:[http://www.ustream.tv/recorded/16089379 Display Advertising 2.0: New Perspectives]
:[http://www.ustream.tv/recorded/16089379 Display Advertising 2.0: New Perspectives]
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'''Videos'''
+
'''Playbooks'''
 +
:[http://www.slideshare.net/eMarketerInc/e-marketer-webinar-keys-to-online-display-advertising-4614393 eMarketer: Keys to Online Display Advertising]
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:[http://www.youtube.com/watch?v=8fVdS-4pE98 IAB Innovation Days 2011: Google Display Ads]
 +
:[http://www.youtube.com/watch?v=DpWzcjcBNtQ Digiday Agency Event: 5 Resolutions for Display Advertisers]
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 +
 
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'''Videos'''  
 +
 
:[http://www.youtube.com/watch?v=oH87MtZuBcY This is Digital Marketing: From Ad Men to Math Men, by Mediative]
:[http://www.youtube.com/watch?v=oH87MtZuBcY This is Digital Marketing: From Ad Men to Math Men, by Mediative]

Revision as of 14:24, 15 March 2012

Display Advertising

Wikis:

Display Ad Targeting

Presentations:

  • "Google's View of the Digital Advertising World." Michal Lorenc, Director of Advertising Sales, Google. Michal spoke about how Google views opportunities in digital advertising.
  • Image:Neville Manohar Chrysler Group.pptx"Digital Media at Chrysler" Neville Manohar, Chrysler
  • "Web 1.X: The "Basics" Aren't Basic Anymore" By: Jennifer Kohler, Associate Director at Digitas

Trend Reports:

eMarketer Webinar: Reaching the Right Audience—Ad Targeting Trends
eMarketer Display Trends
Display Advertising 2.0: New Perspectives

Playbooks

eMarketer: Keys to Online Display Advertising
IAB Innovation Days 2011: Google Display Ads
Digiday Agency Event: 5 Resolutions for Display Advertisers


Videos

This is Digital Marketing: From Ad Men to Math Men, by Mediative

Links: Display Advertising

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