Optimizing for Local Search
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(New page: '''What Is Local Search—and Why Is It Important?'''The concept of local search is an interesting one. When a person is looking for a local business, product, or service, just where do th...)
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Revision as of 21:54, 3 January 2011
What Is Local Search—and Why Is It Important?The concept of local search is an interesting one. When a person is looking for a local business, product, or service, just where do they look?
Well, many people continue to use the major search engines for their local searches. That’s a challenge to Google, Yahoo!, and Microsoft—how do they determine whether someone is looking for local sites, and then how do they serve up locally relevant results to those searchers?