Optimizing for Local Search
From The Yaffe Center
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'''What Is Local Search—and Why Is It Important?''' | '''What Is Local Search—and Why Is It Important?''' | ||
- | The concept of local search is an interesting one. When a person is looking for a local business, product, or service, just where do they look? | + | |
+ | *The concept of local search is an interesting one. When a person is looking for a local business, product, or service, just where do they look? | ||
Well, many people continue to use the major search engines for their local searches. That’s a challenge to Google, Yahoo!, and Microsoft—how do they determine whether someone is looking for local sites, and then how do they serve up locally relevant results to those searchers? | Well, many people continue to use the major search engines for their local searches. That’s a challenge to Google, Yahoo!, and Microsoft—how do they determine whether someone is looking for local sites, and then how do they serve up locally relevant results to those searchers? |
Revision as of 22:07, 3 January 2011
What Is Local Search—and Why Is It Important?
- The concept of local search is an interesting one. When a person is looking for a local business, product, or service, just where do they look?
Well, many people continue to use the major search engines for their local searches. That’s a challenge to Google, Yahoo!, and Microsoft—how do they determine whether someone is looking for local sites, and then how do they serve up locally relevant results to those searchers?