Welcome to the Digital Media Wiki

From The Yaffe Center

Yaffe Center Digital Media Resources Hub

Test Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications.

TheYaffe Center has developed this page to provide information, presentations, links, and student developed wikis on the following topics:

• Digital Media: Overall Perspectives
• Search Engine Marketing/Search Engine Optimization
• Display Advertising
• Social Media/Social Networking/Blogs/Viral Marketing
• Mobile Marketing Info