Display Advertising

From The Yaffe Center

[edit] Display Advertising

Wikis:

Display Ad Targeting

Presentations:

• "Google's View of the Digital Advertising World." Michal Lorenc, Director of Advertising Sales, Google. Michal spoke about how Google views opportunities in digital advertising.
• Image:Neville Manohar Chrysler Group.pptx"Digital Media at Chrysler" Neville Manohar, Chrysler
• "Web 1.X: The "Basics" Aren't Basic Anymore" By: Jennifer Kohler, Associate Director at Digitas

Trend Reports:

eMarketer Webinar: Reaching the Right Audience—Ad Targeting Trends

eMarketer Display Trends

Display Advertising 2.0: New Perspectives

Playbooks:

eMarketer: Keys to Online Display Advertising

IAB Innovation Days 2011: Google Display Ads

Digiday Agency Event: 5 Resolutions for Display Advertisers

Videos:

This is Digital Marketing: From Ad Men to Math Men, by Mediative

Links: Display Advertising

Blogs:

RSS Feed:

Main Page