Mobile Marketing

From The Yaffe Center

Content:

Mobile Marketing

Mobile Marketing Overview

Mobile Marketing Techniques

Terminology

Academic Studies

Best Practices

Archives

Trend Reports:

eMarketer Mobile Trends

Playbooks:

360i Mobile Marketing Playbook

HubSpot: Master Mobile Marketing in 2012

eMarketer: Cashing In on Mobile Shopping

Resource Interactive: 5 Mobile Essentials for CPG Brands

Links: Mobile Marketing

Videos:

Mobile Marketing: Getting to Great--Delivering Bigger Consumer Experiences on Smaller Screens

Industry Trends:

Terminology:

Blogs:

RSS Feeds: 

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