Optimizing for Local Search
From The Yaffe Center
What Is Local Search—and Why Is It Important?
When a person is looking for a local business, product, or service, just where do they look? Well, many people continue to use the major search engines for their local searches. That’s a challenge to Google, Yahoo!, and Microsoft—how do they determine whether someone is looking for local sites, and then how do they serve up locally relevant results to those searchers?
