Display Advertising

From The Yaffe Center

Display Advertising

Wikis:

Display Ad Targeting

Presentations:

• "Google's View of the Digital Advertising World." Michal Lorenc, Director of Advertising Sales, Google. Michal spoke about how Google views opportunities in digital advertising.
• Image:Neville Manohar Chrysler Group.pptx"Digital Media at Chrysler" Neville Manohar, Chrysler
• "Web 1.X: The "Basics" Aren't Basic Anymore" By: Jennifer Kohler, Associate Director at Digitas

Trend Reports:

eMarketer Webinar: Reaching the Right Audience—Ad Targeting Trends

eMarketer Display Trends

Display Advertising 2.0: New Perspectives

Videos

This is Digital Marketing: From Ad Men to Math Men, by Mediative

Links: Display Advertising

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