Mobile Marketing Overview

From The Yaffe Center

Contents 1 Acknowledgements 2 I. Introduction 3 II. Usage 4 III. Methodology 5 IV. Best Practices 6 V. Mini-cases 7 VI. Resources

Acknowledgements

A large portion of this Wiki was taken from the research paper “Get Connected: Developing Successful Mobile Marketing Strategies” by Robyn Bald, student at the Ross School of Business, written in April 2010.

I. Introduction

(what exactly is the phenomenon)

II. Usage

(how is it used by marketers - example metrics, effectiveness)

III. Methodology

(how do you do it, nuts and bolts)

IV. Best Practices

(Learnings, Do's and Dont's)

V. Mini-cases

(Mini-Cases of both good and bad examples)

VI. Resources

(Links, Readings, Newsletters etc)