Welcome to the Digital Media Wiki
From The Yaffe Center
Digital Marketing Wikis
Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications. Over the past several years, the YC has sponsored outside speakers, conferences, events and courses which have covered these topics. Most recently, it is developing wikis to collect the latest information, best practices, and learnings on key topics within digital marketing. These wiki pages will be based on student papers and independent study projects but can be updated and added to by anyone in the U-M community.
Our initial wikis will cover the following topics: Using Social Networking for Marketing, Viral Marketing, Search Engine Marketing, Search Engine Optimization, Mobile Marketing. Once developed, these pages will be a place to turn for anyone in the U-M community interested in learning and sharing information. And anyone with a U-M ID can contribute, edit, or update them, subject to Yaffe Center supervision and controls. We look forward to your contributions.
Click Here for the Digital Marketing Wikis
Using Social Networking for Marketing
Using the Blogosphere for Marketing (Coming Soon)
