Search Engine Marketing/Search Engine Optimization

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Search Engine Marketing

Wikis
Search Engine Advertising
Search Engine Optimization
RSS
Workshops
Search Engine Workshop
The workshop included speakers from Google, Digitas, and local agency Pure Visibility, and featured a hands-on exercise for Ross students to get experience constructing ad groups and writing keywords and ads for Google's popular AdWords system.
Melanie Mitchell, SVP of Search Strategy for Digitas keynoted the event with stories from her experience with clients which have included Bank of America, Whirlpool, Mars and Kraft. Other speakers included Megan Zlatos of Pure Visibility and Elyse Guilfoyle from Google. Professor Bud Gibson, who teaches a course in search engine marketing at Eastern Michigan University moderated the event. After the morning presentations, students were given a live project to develop search engine ad groups for the United Way of Greater Toledo
Megas Zlatos and Elyse Guilfoyle
Melanie Mitchell
Professor Bud Gibson
Links: Search Engine Marketing
Error: It's not possible to get http://feeds.searchengineland.com/searchengineland...


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