Welcome to the Digital Media Wiki
From The Yaffe Center
Yaffe Center Digital Media Resources Hub
Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications.
The Yaffe Center has developed this page to provide information, presentations, links, and student developed wikis on the following topics:
- Search Engine Marketing/Search Engine Optimization
- Display Advertising - Including Retargeting
- Social Media/Social Networking/Blogs/Viral Marketing
- Mobile Marketing Info
- Terminology
- Academic Studies on Digital Marketing
- Creative Techniques
- Privacy and Regulations
- Integrative Overviews & What's Next
- Building Your Own Website
- Improving the Landing Pages on Your Own Websites
- Email Marketing
Further contributions are welcomed.
Links in red are currently under construction.
