Using Social Media
From The Yaffe Center
Content:
- Using Social Media
Presentations:
- Image:Ross Presentation 2-15-11.pdf "Disney and Social Media" By Elizabeth Smith Brigham
- "Social Media at Ford" By Scott Monty, Head of social media for Ford Motor Company
- "Web 2.0: User Generated Content in the Social Web" By Alicia Dorsett, Social Media Strategist at Manning, Selvage, and Lee and Christine O'Connell, Associate Director at Digitas
- Image:Chrysler Digital 2011.PDF By Neville Manohar, Head of Digital Marketing, Credit Card, and Analytics for Chrysler Group
- Image:The Social Media Landscape.PDF By Peter Gollan, Director of Marketing, Vitrue
Videos:
- How the NBA Scores in Social Media
- The True Cost of a Successful Social Video Campaign
- How 100 Prestige Brands Rank on Facebook
- Social Media Marketing: Building Brand Through Social Channels
Playbooks:
- Eloqua Social Marketing Playbook
- 360i Social Marketing Playbook
- Mashable: The Twitter Guide Book
- Mashable: The Facebook Guide Book
- Social@Ogilvy: The Insidious Plot to Socialize the Enterprise
- eMarketer: Measuring Social Media Success
Industry Trends:
Terminology:
Blogs:
RSS Feeds:
More RSS Feeds: Social Media/Social Networking/Blogs/Viral Marketing
