Marketing in the Blogosphere

From The Yaffe Center

This page is under construction

Some of the content on this page is adapted from the work of Elizabeth K B Smith.

Contents 1 The Blogging Phenomenon 1.1 Who is Blogging? 1.2 Why do they Blog? 1.3 Segmentation of Bloggers 2 Bloggers' Trust Issues 2.1 Credibility 2.2 Transparency 2.3 Sponsors 2.4 Influence 2.5 Measuring Influence 3 User Interaction 4 Marketers and Blogs 4.1 ROI of Blogging 4.2 Successful Blogosphere Marketing Campaigns

The Blogging Phenomenon

Who is Blogging?

Why do they Blog?

Segmentation of Bloggers

Bloggers' Trust Issues

Credibility

Transparency

Sponsors

Influence

Measuring Influence

User Interaction

Marketers and Blogs

ROI of Blogging

Successful Blogosphere Marketing Campaigns