Marketing in the Blogosphere

From The Yaffe Center

This page is under construction

Contents 1 Acknowledgements 2 What is the Blogosphere? 2.1 Who is Blogging 2.2 Segmentation of Bloggers 2.3 Blog Metrics 3 Marketers and Blogs 3.1 Why Marketers Should Advertise with Blogs 3.2 Blog Sponsorship 3.3 Successful Blogosphere Marketing 3.4 ROI of Blogging 3.5 Practices to Avoid 4 Bloggers' Trust Issues 4.1 Credibility 4.2 Transparency 4.3 Influence

Acknowledgements

This page is largely adapted from "Joining the Conversation: Marketers, Meet the Blogosphere" written by Elizabeth K B Smith as a student at the University of Michigan Stephen M. Ross School of Business.

What is the Blogosphere?

25 million bloggers and 104 million blog readers in the US<ref name="eMarketer 2008">eMarketer. "Blogs Key for Customer Communication." eMarketer. December 29, 2008. (accessed March 13, 2009).</ref>

Who is Blogging

Segmentation of Bloggers

Blog Metrics

Marketers and Blogs

Why Marketers Should Advertise with Blogs

Blog Sponsorship

Successful Blogosphere Marketing

ROI of Blogging

Practices to Avoid

Bloggers' Trust Issues

Credibility

Transparency

Influence