Digital Media: Overall Perspectives

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Revision as of 22:04, 1 October 2011

Wikis

Presentations

By Joseph Jaffe, President, Jaffe LLC; former Interactive Media Head at TBWA\Chiat\Day and OMD USA ( see www.jaffejuice.com ), author of the best-selling book "Life After the 30 Second Spot"

By: Robert Haverback, Director of Digital Marketing at TD Ameritrade

By Derek Koenig, Chief Marketing Officer of Discovery Communications

"What's New and Next in Digital Advertising" By Jason Sutton, Michigan MBA and digital entrepreneur, and Sid Shah of digital consultant Efficient Frontier
"Digital Marketing: State of the Art, and Lessons Learned" By Rishad Tobaccowala, CIO of Publicis Groupe and CEO of Denuo
"Web X.0: Emerging and Nascent Digital Challenges" Chuck Shultz, New Media Director at Starcom MediaVest Group

@@ Line 8: / Line 8: @@
 ::*[http://www.bus.umich.edu/facultyresearch/researchcenters/centers/yaffe/events/asx/koenig.asx "Using Non-Traditional Communications Effectively"]
 :::By Derek Koenig, Chief Marketing Officer of Discovery Communications
+:::*[http://rossmedia.bus.umich.edu/rossmedia/SilverlightPlayer/Default.aspx?peid=550ac056023a4cee8590273ebabd45ff1d "What's New and Next in Digital Advertising"] By Jason Sutton, Michigan MBA and digital entrepreneur, and Sid Shah of digital consultant Efficient Frontier
+:::*[http://rossmedia.bus.umich.edu/rossmedia/SilverlightPlayer/Default.aspx?peid=a1c26acb6d734e16873ce6d84a700f08 "Digital Marketing: State of the Art, and Lessons Learned"] By Rishad Tobaccowala, CIO of Publicis Groupe and CEO of Denuo
+:::*[http://yaffecenter.org/downloads/speakers/chuck_schultz.ppt"Web X.0: Emerging and Nascent Digital Challenges"] Chuck Shultz, New Media Director at Starcom MediaVest Group
 :[[Links: Overall Perspectives]]
 [http://webservices.itcs.umich.edu/mediawiki/YaffeCenter/index.php/Main_Page "Return to the Index"]