Digital Media: Overall Perspectives

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'''Presentations:'''  
'''Presentations:'''  
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:*[[Image:The Online Marketing Landscape.pptx]] The Online Marketing Landscape Trends, Outlook and Strategy
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:*[[Image:The Online Marketing Landscape.pptx]] The Online Marketing Landscape Trends, Outlook and Strategy
::By Dr. Siddharth Shah, Sr. Director of Business Analytics, Efficient Frontier
::By Dr. Siddharth Shah, Sr. Director of Business Analytics, Efficient Frontier
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:*[[Image:How to Construct an Effective Digital Marketing Plan.pptx]]‎ How to Construct an Effective Digital Marketing Plan [http://www.yaffecenter.org/events/speakers/How_to_Construct_an_Effective_Digital_Marketing_Plan.pptx How to Construct an Effective Digital Marketing Plan]
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:* [http://www.yaffecenter.org/events/speakers/How_to_Construct_an_Effective_Digital_Marketing_Plan.pptx How to Construct an Effective Digital Marketing Plan]
::By Jon Schulz, EVP Specific Media
::By Jon Schulz, EVP Specific Media
:*[http://www.bus.umich.edu/facultyresearch/researchcenters/centers/yaffe/events/asx/joseph-jaffe-lecture.asx '''"'''']''[http://www.bus.umich.edu/facultyresearch/researchcenters/centers/yaffe/events/asx/joseph-jaffe-lecture.asx Life After the 30-Second Spot"]''''''[http://www.bus.umich.edu/facultyresearch/researchcenters/centers/yaffe/events/asx/joseph-jaffe-lecture.asx]'''
:*[http://www.bus.umich.edu/facultyresearch/researchcenters/centers/yaffe/events/asx/joseph-jaffe-lecture.asx '''"'''']''[http://www.bus.umich.edu/facultyresearch/researchcenters/centers/yaffe/events/asx/joseph-jaffe-lecture.asx Life After the 30-Second Spot"]''''''[http://www.bus.umich.edu/facultyresearch/researchcenters/centers/yaffe/events/asx/joseph-jaffe-lecture.asx]'''

Revision as of 13:37, 12 January 2012

Wikis:

Practical Guide to Digital Marketing

Presentations:

By Dr. Siddharth Shah, Sr. Director of Business Analytics, Efficient Frontier
By Jon Schulz, EVP Specific Media
By Joseph Jaffe, President, Jaffe LLC; former Interactive Media Head at TBWA\Chiat\Day and OMD USA ( see www.jaffejuice.com ), author of the best-selling book "Life After the 30 Second Spot"
By Robert Haverback, Director of Digital Marketing at TD Ameritrade
By Derek Koenig, Chief Marketing Officer of Discovery Communications
By Jason Sutton, Michigan MBA and digital entrepreneur, and Sid Shah of digital consultant Efficient Frontier
By Rishad Tobaccowala, CIO of Publicis Groupe and CEO of Denuo
By Chuck Shultz, New Media Director at Starcom MediaVest Group

Videos:

Brands & Innovation—Spreading Stories to Create Value with Wendy Clark, The Coca Cola Company

Industry Trends:

Society of Digital Agencies: 2011 Digital Marketing Outlook
Best Digital Campaigns of 2011
Marketing Fact vs. Marketing Fantasy

Links: Overall Perspectives

RSS Feeds:

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Error: It's not possible to get http://feeds.feedburner.com/AdvertisingAge/Digital...


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