Digital Media: Overall Perspectives

From The Yaffe Center

Wikis

Practical Guide to Digital Marketing

Presentations

• "Life After the 30-Second Spot"

By Joseph Jaffe, President, Jaffe LLC; former Interactive Media Head at TBWA\Chiat\Day and OMD USA ( see www.jaffejuice.com ), author of the best-selling book "Life After the 30 Second Spot"

• "How to Put Together a Digital Plan"

By: Robert Haverback, Director of Digital Marketing at TD Ameritrade

• "Using Non-Traditional Communications Effectively"

By Derek Koenig, Chief Marketing Officer of Discovery Communications

• "What's New and Next in Digital Advertising" By Jason Sutton, Michigan MBA and digital entrepreneur, and Sid Shah of digital consultant Efficient Frontier
• "Digital Marketing: State of the Art, and Lessons Learned" By Rishad Tobaccowala, CIO of Publicis Groupe and CEO of Denuo
• "Web X.0: Emerging and Nascent Digital Challenges" Chuck Shultz, New Media Director at Starcom MediaVest Group

Links: Overall Perspectives

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