Digital Media: Overall Perspectives

From The Yaffe Center

Wikis:

Practical Guide to Digital Marketing

Presentations:

• The Online Marketing Landscape Trends, Outlook and Strategy

By Dr. Siddharth Shah, Sr. Director of Business Analytics, Efficient Frontier

•  How to Construct an Effective Digital Marketing Plan

By Jon Schulz, EVP Specific Media

• "'Life After the 30-Second Spot"'[1]

By Joseph Jaffe, President, Jaffe LLC; former Interactive Media Head at TBWA\Chiat\Day and OMD USA ( see www.jaffejuice.com ), author of the best-selling book "Life After the 30 Second Spot"

• "How to Put Together a Digital Plan"

By Robert Haverback, Director of Digital Marketing at TD Ameritrade

• "Using Non-Traditional Communications Effectively"

By Derek Koenig, Chief Marketing Officer of Discovery Communications

• "What's New and Next in Digital Advertising"

By Jason Sutton, Michigan MBA and digital entrepreneur, and Sid Shah of digital consultant Efficient Frontier

• "Digital Marketing: State of the Art, and Lessons Learned"

By Rishad Tobaccowala, CIO of Publicis Groupe and CEO of Denuo

• "Web X.0: Emerging and Nascent Digital Challenges"

By Chuck Shultz, New Media Director at Starcom MediaVest Group

Videos:

Brands & Innovation—Spreading Stories to Create Value with Wendy Clark, The Coca Cola Company

Industry Trends:

Society of Digital Agencies: 2011 Digital Marketing Outlook

Best Digital Campaigns of 2011

Marketing Fact vs. Marketing Fantasy

Links: Overall Perspectives

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