Mobile Marketing Overview
From The Yaffe Center
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A large portion of this Wiki was taken from the research paper “Get Connected: Developing Successful Mobile Marketing Strategies” by Robyn Bald, student at the Ross School of Business, written in April 2010. | A large portion of this Wiki was taken from the research paper “Get Connected: Developing Successful Mobile Marketing Strategies” by Robyn Bald, student at the Ross School of Business, written in April 2010. | ||
| - | == | + | == Introduction == |
(what exactly is the phenomenon) | (what exactly is the phenomenon) | ||
| - | == | + | == Usage == |
(how is it used by marketers - example metrics, effectiveness) | (how is it used by marketers - example metrics, effectiveness) | ||
| - | == | + | == Methodology == |
(how do you do it, nuts and bolts) | (how do you do it, nuts and bolts) | ||
| - | == | + | == Best Practices == |
(Learnings, Do's and Dont's) | (Learnings, Do's and Dont's) | ||
| - | == | + | == Mini-cases == |
(Mini-Cases of both good and bad examples) | (Mini-Cases of both good and bad examples) | ||
Revision as of 15:01, 7 November 2010
Contents |
Acknowledgements
A large portion of this Wiki was taken from the research paper “Get Connected: Developing Successful Mobile Marketing Strategies” by Robyn Bald, student at the Ross School of Business, written in April 2010.
Introduction
(what exactly is the phenomenon)
Usage
(how is it used by marketers - example metrics, effectiveness)
Methodology
(how do you do it, nuts and bolts)
Best Practices
(Learnings, Do's and Dont's)
Mini-cases
(Mini-Cases of both good and bad examples)
VI. Resources
(Links, Readings, Newsletters etc)
