Off-Page SEO
From The Yaffe Center
Google search algorithm is designed to consider more about what others say about your webpage than what you say about yourself. Therefore, links from other websites is the most important factor to determine pagerank. This is based on the premise that links from other website is a sign of trust and reliability.
Characteristics of high quality links
One-way links are better than links where both your site and the referring site has a circular link. When the text is the actual link to your page and the text is the keyword. Also, it is better if the linking page – the page refering to your site - has many links linking to it.
Using Google you can find how many sites are linking to your. Perform the query in Google: link:www.DomainName.com and you can see the webpages linking to you site.
How and where to get links
You can use sites such as Yahoo, BOTW.org, Business.com, and others to build links to your site. In addition, publications and news organization to link to your site is always an effective way to build high quality links. Highly sought after links such as breaking news, controversies, viral contents act as link bait for other sites.
Be proactive with your partners and sponsors to link the most up to date and relevant pages of your website.
Blogs and social media
It is a cliché but creating viral and creative contents are most effective in driving links via social networks. If more and more people are listing your site using Digg and others it improves the search rankings. Pay attention to your blog comments, feedback, reviews etc which improves the SEO performance
