Optimizing for Local Search
From The Yaffe Center
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'''What Is Local Search—and Why Is It Important?''' | '''What Is Local Search—and Why Is It Important?''' | ||
| - | + | When a person is looking for a local business, product, or service, just where do they look? | |
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Well, many people continue to use the major search engines for their local searches. That’s a challenge to Google, Yahoo!, and Microsoft—how do they determine whether someone is looking for local sites, and then how do they serve up locally relevant results to those searchers? | Well, many people continue to use the major search engines for their local searches. That’s a challenge to Google, Yahoo!, and Microsoft—how do they determine whether someone is looking for local sites, and then how do they serve up locally relevant results to those searchers? | ||
Revision as of 23:11, 3 January 2011
What Is Local Search—and Why Is It Important?
When a person is looking for a local business, product, or service, just where do they look? Well, many people continue to use the major search engines for their local searches. That’s a challenge to Google, Yahoo!, and Microsoft—how do they determine whether someone is looking for local sites, and then how do they serve up locally relevant results to those searchers?
