Optimizing for Local Search
From The Yaffe Center
What Is Local Search—and Why Is It Important?
When a person is looking for a local business, product, or service, just where do they look? Well, many people continue to use the major search engines for their local searches. That’s a challenge to Google, Yahoo!, and Microsoft—how do they determine whether someone is looking for local sites, and then how do they serve up locally relevant results to those searchers?
Localized Search and Mapping Sites
Even better, search engines all offer localized search services. These services are designed to steer users to nearby businesses that offer what users are looking for.
The search results listings for most of these local sites typically include only a business name, address, and phone number, and perhaps a link to that business’s website. Some search results listings also include links to reviews of that business.
