Search Engine Optimization

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== What is Search Engine Optimization ==
== What is Search Engine Optimization ==
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Search Engine Optimization or SEO is a marketing strategy used to improve the ranking of a web page in the organic or unpaid section of online search engines such as [[Google]], [[Bing]], [[Yahoo]], [[Yandex]], [[Baidu]], [[Naver]], and others. This is different from the paid search campaigns which is sometimes referred as the [[Search Engine Marketing]].
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Search Engine Optimization (SEO) is a marketing strategy used to improve the rankings of a webpages in the organic or unpaid section of online search engines such as [[Google]], [[Bing]], [[Yahoo]], [[Yandex]], [[Baidu]], [[Naver]]. SEO differs from paid search campaigns which are sometimes referred as [[Search Engine Advertising]].
   
   
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As part of any SEO strategy webmasters uses [[On-Page SEO|various techniques]] of webpage design to improve the likelihood of that page coming on top when a person executes a search with specific [[keywords]]. Most popular search engines ranks webpages and not websites using a method called [[indexing]] to determine which webpages shows up at top for specific [[keywords]].
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As part of a SEO strategy, webmasters use [[On-Page SEO|various techniques]] of webpage design to improve the likelihood that a page is at top of the search results with specific [[keywords]]. The most popular search engines rank webpages using a method called [[indexing]], which determines which webpages rank highest for specific [[keywords]].
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As a marketer responsible for digital or [[online marketing]] it is important that your organization’s pages appear at top of search queries. It is estimated that the [[click through rate (CTR)]] for natural sections of search engines is 75% compared to 25% for the paid sections[http://www.hubspot.com/organic-vs-paid-search]. In addition, 63% of the clicks are performed on the top three search results[http://www.webuildpages.com/jim/click-rate-for-top-10-search-results]. Therefore, if an organization’s links are not appearing at the top of search results people are not going to find its products or services.
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It is estimated that the [[click through rate (CTR)]] for the natural sections of search engines is 75% compared to 25% for the paid sections [http://www.hubspot.com/organic-vs-paid-search]. For this reason, it is important for a company to work towards being at the top of a natural search.  In addition, 63% of the clicks are on one of the top three search results [http://www.webuildpages.com/jim/click-rate-for-top-10-search-results]. Therefore, if a company’s links are not appearing at the top of the search results, people are less likely to find the products or services that are being marketed by that company.
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It is important to note that people often don’t make online purchase decisions by clicking on the unpaid section of search engines. Therefore, the unpaid sections have been viewed as an important area to promote the awareness of a company’s products or services. It is essential that an organization prioritizes the [[online metrics]] that it want to drive through its SEO strategies.
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People often don’t make online purchase decisions by clicking through on the unpaid section of search engines. Therefore, the unpaid sections can be viewed as an important area to promote the awareness of a company’s products or services. It is essential that an organization prioritizes the [[online metrics]] that it wants to drive through its SEO strategies.
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Other areas to improve SEO objectives are [[videos]], [[images]], [[podcasts]], [[news]], [[PDFs]]. All these different web contents need slight adjustments to improve the SEO performance.  
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In addition to traditional web search, other areas to improve SEO include [[videos]], [[images]], [[podcasts]], [[news]], and [[PDFs]]. These different web channels can be adjusted to improve the SEO performance.  
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SEO is also commonly used as an acronym for [[Search Engine Optimizers]]. These are consultants or service providers who can help their client to improve their webpage pagerank[http://www.google.com/corporate/tech.html].
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SEO is also commonly used as an acronym for [[Search Engine Optimizers]], consultants or service providers who aid clients in improving their webpage pagerank [http://www.google.com/corporate/tech.html].
[[Image:20101127.png‎ ]]
[[Image:20101127.png‎ ]]
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Following is the 7 largest search engines engine ratings on the global usage.[http://www.onestat.com/html/aboutus_pressbox21.html]
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Below are the 5 largest search engines on the web and their respective market shares[[http://marketshare.hitslink.com/search-engine-market-share.aspx?qprid=4]]:
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Google 83.82%
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Yahoo 5.88%
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Baidu 4.38%
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Bing 3.92%
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Ask  0.51%
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(Report generated May 21, 2011)
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1. Google 55.2%
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== Techniques to Improve SEO ==
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2. Yahoo 21.7%
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Google’s PageRank is dependent on the following factors:
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3. MSN Search 9.6%
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* The age of the domain and the relevance of its content, based on the premise that stable webpages are more trustworthy
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4. AOL Search 3.8%
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* The number of other sites linked to the webpage
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5. Terra Lycos 2.6%  
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Webmasters can use these techniques to improve SEO. It is estimated that 25% of the SEO can be attributed to on-page techniques and 75% to off-page techniques (factors outside the webpage taht affect ranking).  Examples of on-page and off-page techniques are listed below.
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6. Altavista 2.2%
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[[On-Page SEO]]:
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* Keywords
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7. Askjeeves 1.5%
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* Title tags, Meta data and URLs
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== Techniques to improve SEO ==
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From Google’s standpoint, pagerank of a webpage is dependent on the following factors:
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* Content
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*The age of the domain and the relevance of its content. It is based on the premise that stable webpages are more trustworthy.
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* Internal linking (helping the spiders find your site)
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*The number of other sites linked to the webpage. When a number of websites are referring to a webpage it is taken as a vote of confidence.
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Therefore, webmasters uses the following techniques to improve SEO. It is estimated that 25% of the SEO can be attributes to on-page techniques and 75% to off-page techniques.
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* Blogs
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[[On-Page SEO]]  
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[[Off-Page SEO]]:
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* Link-building
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*Title tags, meta data and URLs
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* Getting new Links
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*Content
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*Internal linking (helping the spiders find your site)
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*Blogs
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[[Off-Page SEO]] (factors outside your site affecting ranking)
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* Link bait
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*Link-building
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* Blogs
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*Getting new Links
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*Link bait
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*Blogs
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*Social media
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* Social media
== Other Types of Search Engine Optimization ==
== Other Types of Search Engine Optimization ==
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SEO isn’t just for regular websites and the big three search engines. There are other types to optimize web site for local and mobile search, as well as social media.  
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In addition to regular websites and the big three search engines, there are other types of SEO for local and mobile search, as well as social media.  
*[[Optimizing for Local Search]]
*[[Optimizing for Local Search]]
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*[[Search Engine Optimizing using Blog]]
*[[Search Engine Optimizing using Blog]]
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== SEO Ranking  Factors ==
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== Most Commonly Used SEO Terminologies: ==
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== Most commonly used SEO terminologies: ==
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*[[Search volume]]
*[[Search volume]]
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*[[Keyword research]]
*[[Keyword research]]
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==Case Study: Search Engine Optimization Success Stories: ==
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*[[Keyword density]]
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== Google Optimization ==
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The following ranking factors were rated by our panel of 72 SEO experts. Their feedback is aggregated and averaged into the percentage scores below. For each, we’ve calculated the degree to which the experts felt this factor was important for achieving high rankings as well as the degree of variance in opinion, estimated using the standard deviation of the contributors’ answers. Thus, factors that are high in importance and low in contention are those where experts agree the most that the factor is critical to rankings.
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*[[On-Page (Keyword-Specific) Ranking Factors]]
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*[[Google References]]
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== Naver Optimization =
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Never has robots to blocks access from other search sites
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http://kin.naver.com/robots.txt
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http://section.blog.naver.com/robots.txt
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http://dic.naver.com/robots.txt
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==Legal Precedents ==
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In 2002, SearchKing filed suit in an Oklahoma court against the search engine Google. SearchKing's claimed that Google's tactics to prevent spamdexing constituted an unfair business practice. In May 2003, the court pronounced a summary judgment in Google's favor.[http://news.cnet.com/2100-1032_3-1011740.html]  In March 2006, KinderStart.com, LLC filed a First Amendment complaint against Google and attempted to include potential members of the class of plaintiffs in a class action.[http://www.glawinfo.com/download/KSC_Complaint_1stAmd_Filed.pdf] The plaintiff's web site was removed from Google's index prior to the lawsuit and the amount of traffic to the site plummeted. On March 16, 2007 the United States District Court dismissed KinderStart's complaint without leave to amend and partially granted Google's motion for Rule 11 sanctions against KinderStart's attorney, requiring him to pay part of Google's legal expenses.
== Suggested Readings ==
== Suggested Readings ==
*http://www.searchengineguide.com
*http://www.searchengineguide.com
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*http://www.seomoz.org/
*http://www.interleado.com/blog
*http://www.interleado.com/blog
*http://www.seoconsultants.com
*http://www.seoconsultants.com
*http://adwords.blogspot.com
*http://adwords.blogspot.com
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*http://analytics.blogspot.com
 
*http://analytics.blogspot.com
*http://analytics.blogspot.com
*http://googlewebmastercentral.blogspot.com
*http://googlewebmastercentral.blogspot.com
*http://www.bgtheory.com/blog
*http://www.bgtheory.com/blog
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*http://www.rankya.com.au/
*http://searchengineland.com
*http://searchengineland.com
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*http://blog.searchenginewatch.com/blog
 
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*http://cf.us.biz.yahoo.com/e/100514/live10-q.html
 
== References Test ==
== References Test ==
Line 110: Line 122:
*http://www.webuildpages.com/jim/click-rate-for-top-10-search-results
*http://www.webuildpages.com/jim/click-rate-for-top-10-search-results
*http://www.wordofmobile.com/socialmediamarketing/business-benefits-of-inbound-marketing-slideshow.html
*http://www.wordofmobile.com/socialmediamarketing/business-benefits-of-inbound-marketing-slideshow.html
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*https://capsicummediaworks.com/seo-checklist/

Current revision

Contents

[edit] What is Search Engine Optimization

Search Engine Optimization (SEO) is a marketing strategy used to improve the rankings of a webpages in the organic or unpaid section of online search engines such as Google, Bing, Yahoo, Yandex, Baidu, Naver. SEO differs from paid search campaigns which are sometimes referred as Search Engine Advertising.

As part of a SEO strategy, webmasters use various techniques of webpage design to improve the likelihood that a page is at top of the search results with specific keywords. The most popular search engines rank webpages using a method called indexing, which determines which webpages rank highest for specific keywords.

It is estimated that the click through rate (CTR) for the natural sections of search engines is 75% compared to 25% for the paid sections [1]. For this reason, it is important for a company to work towards being at the top of a natural search. In addition, 63% of the clicks are on one of the top three search results [2]. Therefore, if a company’s links are not appearing at the top of the search results, people are less likely to find the products or services that are being marketed by that company.

People often don’t make online purchase decisions by clicking through on the unpaid section of search engines. Therefore, the unpaid sections can be viewed as an important area to promote the awareness of a company’s products or services. It is essential that an organization prioritizes the online metrics that it wants to drive through its SEO strategies.

In addition to traditional web search, other areas to improve SEO include videos, images, podcasts, news, and PDFs. These different web channels can be adjusted to improve the SEO performance.

SEO is also commonly used as an acronym for Search Engine Optimizers, consultants or service providers who aid clients in improving their webpage pagerank [3].

Image:20101127.png‎


Below are the 5 largest search engines on the web and their respective market shares[[4]]:

Google 83.82% 
Yahoo 5.88% 
Baidu 4.38% 
Bing 3.92% 
Ask  0.51% 

(Report generated May 21, 2011)

[edit] Techniques to Improve SEO

Google’s PageRank is dependent on the following factors:

  • The age of the domain and the relevance of its content, based on the premise that stable webpages are more trustworthy
  • The number of other sites linked to the webpage

Webmasters can use these techniques to improve SEO. It is estimated that 25% of the SEO can be attributed to on-page techniques and 75% to off-page techniques (factors outside the webpage taht affect ranking). Examples of on-page and off-page techniques are listed below.

On-Page SEO:

  • Keywords
  • Title tags, Meta data and URLs
  • Content
  • Internal linking (helping the spiders find your site)
  • Blogs

Off-Page SEO:

  • Link-building
  • Getting new Links
  • Link bait
  • Blogs
  • Social media

[edit] Other Types of Search Engine Optimization

In addition to regular websites and the big three search engines, there are other types of SEO for local and mobile search, as well as social media.

[edit] Most Commonly Used SEO Terminologies:

[edit] Google Optimization

The following ranking factors were rated by our panel of 72 SEO experts. Their feedback is aggregated and averaged into the percentage scores below. For each, we’ve calculated the degree to which the experts felt this factor was important for achieving high rankings as well as the degree of variance in opinion, estimated using the standard deviation of the contributors’ answers. Thus, factors that are high in importance and low in contention are those where experts agree the most that the factor is critical to rankings.

[edit] = Naver Optimization

Never has robots to blocks access from other search sites http://kin.naver.com/robots.txt http://section.blog.naver.com/robots.txt http://dic.naver.com/robots.txt

[edit] Legal Precedents

In 2002, SearchKing filed suit in an Oklahoma court against the search engine Google. SearchKing's claimed that Google's tactics to prevent spamdexing constituted an unfair business practice. In May 2003, the court pronounced a summary judgment in Google's favor.[6] In March 2006, KinderStart.com, LLC filed a First Amendment complaint against Google and attempted to include potential members of the class of plaintiffs in a class action.[7] The plaintiff's web site was removed from Google's index prior to the lawsuit and the amount of traffic to the site plummeted. On March 16, 2007 the United States District Court dismissed KinderStart's complaint without leave to amend and partially granted Google's motion for Rule 11 sanctions against KinderStart's attorney, requiring him to pay part of Google's legal expenses.

[edit] Suggested Readings

[edit] References Test

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