Welcome to the Digital Media Wiki

From The Yaffe Center

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(Yaffe Center Digital Media Resources Hub)
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**[[Integrated Campaigns]]
**[[Integrated Campaigns]]
**[[What's New and What's Next]]
**[[What's New and What's Next]]
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**[[Industry Trends]]
 
**[[Archives]]
**[[Archives]]
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***[[Terminology]]
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**[[Terminology]]
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****[[Academic Studies]]
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****[[Best Practices]]
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**[[Best Practices]]
*[[Corporate and Brand Websites]]
*[[Corporate and Brand Websites]]
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**[[Site Navigation and Design]]
**[[Site Navigation and Design]]
**[[Improving Own Websites]]
**[[Improving Own Websites]]
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**[[Industry Trends]]
 
**[[Archives]]
**[[Archives]]
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***[[Terminology]]
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**[[Terminology]]
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****[[Academic Studies]]
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**[[Academic Studies]]
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****[[Best Practices]]
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**[[Best Practices]]
*[[Banner and Display Ads]]
*[[Banner and Display Ads]]
**[[Ad Re-Targeting Techniques]]
**[[Ad Re-Targeting Techniques]]
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**[[Industry Trends]]
 
**[[Archives]]
**[[Archives]]
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***[[Terminology]]
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**[[Terminology]]
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****[[Academic Studies]]
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**[[Academic Studies]]
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****[[Best Practices]]
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**[[Best Practices]]
*[[Using Third-Party Websites]]
*[[Using Third-Party Websites]]
**[[Marketing in the Blogosphere]]
**[[Marketing in the Blogosphere]]
**[[Putting "Native Content" onto Others' Sites]]
**[[Putting "Native Content" onto Others' Sites]]
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**[[Industry Trends]]
 
**[[Archives]]
**[[Archives]]
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***[[Terminology]]
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***[Terminology]]
****[[Academic Studies]]
****[[Academic Studies]]
****[[Best Practices]]
****[[Best Practices]]

Revision as of 17:18, 28 May 2014

Image:Logo ross.jpg Image:Logo text yaffe.jpg

Yaffe Center Digital Media Resources Hub

Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications.

The Yaffe Center has developed this page to provide information, presentations, links, and student developed wikis on the following topics:






Further contributions are welcomed.

Links in red are currently under construction.

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