Welcome to the Digital Media Wiki

From The Yaffe Center

(Difference between revisions)
Jump to: navigation, search
Current revision (12:10, 16 March 2015) (edit) (undo)
 
(21 intermediate revisions not shown.)
Line 1: Line 1:
[[Image:Logo ross.jpg]] [[Image:Logo text yaffe.jpg]]  
[[Image:Logo ross.jpg]] [[Image:Logo text yaffe.jpg]]  
-
== Yaffe Center Digital Media Resources Hub  ==
+
[[http://www.example.com link title]]== Yaffe Center Digital Media Resources Hub  ==
Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications.  
Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications.  
Line 8: Line 8:
*[[Main Page]]
*[[Main Page]]
-
**[[About This Digital Media Resource Hub]]
 
**[[About The Yaffe Center]]
**[[About The Yaffe Center]]
 +
**[[About This Digital Media Resource Hub]]
***[[How to Use this Resource Hub]]
***[[How to Use this Resource Hub]]
***[[How to Send Us Updates and Comments]]
***[[How to Send Us Updates and Comments]]
Line 20: Line 20:
**[[Using the New Media for B2B Marketing]]
**[[Using the New Media for B2B Marketing]]
**[[Integrated Campaigns]]
**[[Integrated Campaigns]]
-
**[[What's New and What's Next]]
+
**[[What's New & What's Next]]
-
**[[Industry Trends]]
+
**[[Terminology]]
-
***[[Terminology]]
+
**[[Academic Studies]]
-
****[[Academic Studies]]
+
**[[Best Practices of Integrative Overviews and What's Next]]
-
****[[Best Practices]]
+
**[[Archives]]
*[[Corporate and Brand Websites]]
*[[Corporate and Brand Websites]]
Line 30: Line 30:
**[[Site Navigation and Design]]
**[[Site Navigation and Design]]
**[[Improving Own Websites]]
**[[Improving Own Websites]]
-
**[[Industry Trends]]
+
**[[Terminology]]
-
***[[Terminology]]
+
**[[Academic Studies]]
-
****[[Academic Studies]]
+
**[[Best Practices of Corporate and Brand Websites]]
-
****[[Best Practices]]
+
**[[Archives]]
*[[Banner and Display Ads]]
*[[Banner and Display Ads]]
-
**[[Ad Re-Targeting Techniques]]
+
**[[Targeting and Re-Targeting Techniques]]
-
**[[Industry Trends]]
+
**[[Terminology]]
-
***[[Terminology]]
+
**[[Academic Studies]]
-
****[[Academic Studies]]
+
**[[Best Practices of Banner and Display Ads]]
-
****[[Best Practices]]
+
**[[Archives]]
*[[Using Third-Party Websites]]
*[[Using Third-Party Websites]]
**[[Marketing in the Blogosphere]]
**[[Marketing in the Blogosphere]]
**[[Putting "Native Content" onto Others' Sites]]
**[[Putting "Native Content" onto Others' Sites]]
-
**[[Industry Trends]]
+
**[[Terminology]]
-
***[[Terminology]]
+
**[[Academic Studies]]
-
****[[Academic Studies]]
+
**[[Best Practices of Using Third-Party Websites]]
-
****[[Best Practices]]
+
**[[Archives]]
*[[Using Social Media]]
*[[Using Social Media]]
-
**[[Industry Trends]]
+
**[[Social Marketing]]
-
**[[Using FaceBook]]
+
**[[Using Facebook]]
***[[Facebook Techniques: Overview]]
***[[Facebook Techniques: Overview]]
***[[GraphSearch on Facebook]]
***[[GraphSearch on Facebook]]
Line 58: Line 58:
**[[Using Twitter]]
**[[Using Twitter]]
**[[Using Pinterest]]
**[[Using Pinterest]]
-
***[[Terminology]]
+
**[[Terminology]]
-
****[[Academic Studies]]
+
**[[Academic Studies]]
-
****[[Best Practices]]
+
**[[Best Practices of Using Social Media]]
 +
**[[Archives]]
*[[Viral Marketing]]
*[[Viral Marketing]]
Line 66: Line 67:
**[[Techniques to Create Pass-Along and WOM]]
**[[Techniques to Create Pass-Along and WOM]]
**[[Using YouTube]]
**[[Using YouTube]]
-
**[[Industry Trends]]
+
**[[Terminology]]
-
****[[Academic Studies]]
+
**[[Academic Studies]]
-
****[[Best Practices]]
+
**[[Best Practices of Viral Marketing]]
 +
**[[Archives]]
*[[Search Engine Marketing]]
*[[Search Engine Marketing]]
-
**[[Industry Trends]]
 
**[[Search Engine Marketing Overview]]
**[[Search Engine Marketing Overview]]
**[[Search Engine Optimization]]
**[[Search Engine Optimization]]
***[[On-Page SEO]]
***[[On-Page SEO]]
***[[Off-Page SEO]]
***[[Off-Page SEO]]
-
***[[Terminology]]
+
***[[Search Engine Optimizers]]
-
****[[Academic Studies]]
+
**[[Terminology]]
-
****[[Best Practices]]
+
**[[Academic Studies]]
 +
**[[Best Practices of Search Engine Optimization]]
**[[Search Engine Advertising]]
**[[Search Engine Advertising]]
-
***[[How Google AdSearch Works]]
+
***[[How Google AdWords Works]]
***[[Keyword Optimization]]
***[[Keyword Optimization]]
-
***[[Terminology]]
+
****[[Optimizing for Local Search]]
-
****[[Academic Studies]]
+
**[[Terminology]]
-
****[[Best Practices]]
+
**[[Academic Studies]]
 +
**[[Best Practices of Search Engine Advertising]]
 +
**[[Archives]]
*[[Mobile Marketing]]
*[[Mobile Marketing]]
 +
**[[Mobile Marketing Overview]]
**[[Mobile Marketing Techniques]]
**[[Mobile Marketing Techniques]]
-
**[[Industry Trends]]
+
**[[Terminology]]
-
***[[Terminology]]
+
**[[Academic Studies]]
-
****[[Academic Studies]]
+
**[[Best Practices of Mobile Marketing]]
-
****[[Best Practices]]
+
**[[Archives]]
*[[Creative Techniques]]
*[[Creative Techniques]]
 +
**[[Overview of Creative Techniques]]
**[[Banner and Display Ad Strategies]]
**[[Banner and Display Ad Strategies]]
**[[Search Engine Ads]]
**[[Search Engine Ads]]
Line 100: Line 106:
**[[Email Ads]]
**[[Email Ads]]
**[[Video]]
**[[Video]]
-
**[[Industry Trends]]
+
**[[Archives]]
*[[Email Marketing]]
*[[Email Marketing]]
-
**[[Industry Trends]]
+
**[[Overview and Techniques of Email Marketing]]
-
****[[Academic Studies]]
+
**[[Terminology]]
-
****[[Best Practices]]
+
**[[Academic Studies]]
 +
**[[Best Practices of Email Marketing]]
 +
**[[Archives]]
*[[Privacy and Regulations]]
*[[Privacy and Regulations]]
 +
**[[Overview and Discussion of Privacy and Regulations]]
 +
**[[Terminology]]
 +
**[[Academic Studies]]
 +
**[[Best Practices of Privacy and Regulations]]
 +
**[[Archives]][http://www.plexusslimreviews.net.com plexus slim reviews]
-
*[[Terminology]]
 
-
*[[Digital Media: Overall Perspectives]]
 
-
**[[New Media Initiative]]
 
-
**[[Practical Guide to Digital Marketing]]
 
-
**[[Corporate Websites and their Digital Impact]]
 
-
**[[Content Marketing in Digital Media]]
 
-
 
-
*[[Search Engine Marketing/Search Engine Optimization]]
 
-
**[[Optimizing for Local Search]]
 
-
 
-
*[[Display Advertising - Including Retargeting]]
 
-
 
-
*[[Social Media/Social Networking/Blogs/Viral Marketing]]
 
-
**[[Social Marketing]]
 
-
**[[Using Social Networking for Marketing]]
 
-
**[[Facebook Marketing]]
 
-
 
-
*[[Mobile Marketing Info]]
 
-
 
-
*[[Terminology]]
 
-
 
-
*[[Academic Studies on Digital Marketing]]
 
-
*[[Improving the Landing Pages on Your Own Websites]]
 
-
Further contributions are welcomed.
+
Further contributions are welcomed: [http://www.yaffecenter.org/FacultyResearch/ResearchCenters/centers/Yaffe/contact_us/ send message]
Links in red are currently under construction.
Links in red are currently under construction.

Current revision

Image:Logo ross.jpg Image:Logo text yaffe.jpg

[link title]== Yaffe Center Digital Media Resources Hub ==

Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications.

The Yaffe Center has developed this page to provide information, presentations, links, and student developed wikis on the following topics:




Further contributions are welcomed: send message

Links in red are currently under construction.

Personal tools