Welcome to the Digital Media Wiki

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(Yaffe Center Digital Media Resources Hub)
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[[Image:Logo ross.jpg]] [[Image:Logo text yaffe.jpg]]  
[[Image:Logo ross.jpg]] [[Image:Logo text yaffe.jpg]]  
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== Yaffe Center Digital Media Resources Hub  ==
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[[http://www.example.com link title]]== Yaffe Center Digital Media Resources Hub  ==
Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications.  
Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications.  
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**[[Using the New Media for B2B Marketing]]
**[[Using the New Media for B2B Marketing]]
**[[Integrated Campaigns]]
**[[Integrated Campaigns]]
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**[[What's New and What's Next]]
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**[[What's New & What's Next]]
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**[[Archives]]
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**[[Terminology]]
**[[Terminology]]
**[[Academic Studies]]
**[[Academic Studies]]
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**[[Best Practices]]
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**[[Best Practices of Integrative Overviews and What's Next]]
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**[[Archives]]
*[[Corporate and Brand Websites]]
*[[Corporate and Brand Websites]]
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**[[Site Navigation and Design]]
**[[Site Navigation and Design]]
**[[Improving Own Websites]]
**[[Improving Own Websites]]
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**[[Archives]]
 
**[[Terminology]]
**[[Terminology]]
**[[Academic Studies]]
**[[Academic Studies]]
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**[[Best Practices]]
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**[[Best Practices of Corporate and Brand Websites]]
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**[[Archives]]
*[[Banner and Display Ads]]
*[[Banner and Display Ads]]
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**[[Ad Re-Targeting Techniques]]
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**[[Targeting and Re-Targeting Techniques]]
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**[[Archives]]
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**[[Terminology]]
**[[Terminology]]
**[[Academic Studies]]
**[[Academic Studies]]
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**[[Best Practices]]
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**[[Best Practices of Banner and Display Ads]]
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**[[Archives]]
*[[Using Third-Party Websites]]
*[[Using Third-Party Websites]]
**[[Marketing in the Blogosphere]]
**[[Marketing in the Blogosphere]]
**[[Putting "Native Content" onto Others' Sites]]
**[[Putting "Native Content" onto Others' Sites]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Using Third-Party Websites]]
**[[Archives]]
**[[Archives]]
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***[Terminology]]
 
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****[[Academic Studies]]
 
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****[[Best Practices]]
 
*[[Using Social Media]]
*[[Using Social Media]]
**[[Social Marketing]]
**[[Social Marketing]]
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**[[Industry Trends]]
 
**[[Using Facebook]]
**[[Using Facebook]]
***[[Facebook Techniques: Overview]]
***[[Facebook Techniques: Overview]]
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**[[Using Twitter]]
**[[Using Twitter]]
**[[Using Pinterest]]
**[[Using Pinterest]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Using Social Media]]
**[[Archives]]
**[[Archives]]
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***[[Terminology]]
 
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****[[Academic Studies]]
 
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****[[Best Practices]]
 
*[[Viral Marketing]]
*[[Viral Marketing]]
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**[[Techniques to Create Pass-Along and WOM]]
**[[Techniques to Create Pass-Along and WOM]]
**[[Using YouTube]]
**[[Using YouTube]]
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**[[Industry Trends]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Viral Marketing]]
**[[Archives]]
**[[Archives]]
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***[[Terminology]]
 
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****[[Academic Studies]]
 
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****[[Best Practices]]
 
*[[Search Engine Marketing]]
*[[Search Engine Marketing]]
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**[[Industry Trends]]
 
**[[Search Engine Marketing Overview]]
**[[Search Engine Marketing Overview]]
**[[Search Engine Optimization]]
**[[Search Engine Optimization]]
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***[[Off-Page SEO]]
***[[Off-Page SEO]]
***[[Search Engine Optimizers]]
***[[Search Engine Optimizers]]
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***[[Terminology]]
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**[[Terminology]]
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****[[Academic Studies]]
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**[[Academic Studies]]
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****[[Best Practices]]
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**[[Best Practices of Search Engine Optimization]]
**[[Search Engine Advertising]]
**[[Search Engine Advertising]]
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***[[How Google AdSearch Works]]
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***[[How Google AdWords Works]]
***[[Keyword Optimization]]
***[[Keyword Optimization]]
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***[[Terminology]]
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****[[Optimizing for Local Search]]
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****[[Academic Studies]]
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**[[Terminology]]
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****[[Best Practices]]
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**[[Academic Studies]]
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**[[Optimizing for Local Search]]
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**[[Best Practices of Search Engine Advertising]]
**[[Archives]]
**[[Archives]]
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**[[Mobile Marketing Overview]]
**[[Mobile Marketing Overview]]
**[[Mobile Marketing Techniques]]
**[[Mobile Marketing Techniques]]
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**[[Industry Trends]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Mobile Marketing]]
**[[Archives]]
**[[Archives]]
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***[[Terminology]]
 
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****[[Academic Studies]]
 
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****[[Best Practices]]
 
*[[Creative Techniques]]
*[[Creative Techniques]]
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**[[Overview of Creative Techniques]]
**[[Banner and Display Ad Strategies]]
**[[Banner and Display Ad Strategies]]
**[[Search Engine Ads]]
**[[Search Engine Ads]]
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**[[Email Ads]]
**[[Email Ads]]
**[[Video]]
**[[Video]]
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**[[Industry Trends]]
 
**[[Archives]]
**[[Archives]]
*[[Email Marketing]]
*[[Email Marketing]]
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**[[Industry Trends]]
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**[[Overview and Techniques of Email Marketing]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Email Marketing]]
**[[Archives]]
**[[Archives]]
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***[[Terminology]]
 
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****[[Academic Studies]]
 
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****[[Best Practices]]
 
*[[Privacy and Regulations]]
*[[Privacy and Regulations]]
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**[[Overview and Discussion of Privacy and Regulations]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Privacy and Regulations]]
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**[[Archives]][http://www.plexusslimreviews.net.com plexus slim reviews]
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*[[Terminology]]
 
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*[[Digital Media: Overall Perspectives]]
 
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**[[New Media Initiative]]
 
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**[[Practical Guide to Digital Marketing]]
 
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Further contributions are welcomed.
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Further contributions are welcomed: [http://www.yaffecenter.org/FacultyResearch/ResearchCenters/centers/Yaffe/contact_us/ send message]
Links in red are currently under construction.
Links in red are currently under construction.

Current revision

Image:Logo ross.jpg Image:Logo text yaffe.jpg

[link title]== Yaffe Center Digital Media Resources Hub ==

Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications.

The Yaffe Center has developed this page to provide information, presentations, links, and student developed wikis on the following topics:




Further contributions are welcomed: send message

Links in red are currently under construction.

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