Marketing ideas
From ml2sig
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* Website: [http://www.lib.umich.edu/news/millionth.html] was viewed over 4,000 times in first 2 months | * Website: [http://www.lib.umich.edu/news/millionth.html] was viewed over 4,000 times in first 2 months | ||
* Slide show via slideshare (linked to from above website): [http://www.slideshare.net/suzchap/one-million-digital-books/] was viewed over 1,300 times in first 2 months. Was also selected as "featured content" on the slideshare site. | * Slide show via slideshare (linked to from above website): [http://www.slideshare.net/suzchap/one-million-digital-books/] was viewed over 1,300 times in first 2 months. Was also selected as "featured content" on the slideshare site. | ||
| - | * Flickr photo set: [] each image viewed around 20-700 times in the first 2 months (some images were viewed many more times because they were linked to from blogs). | + | * Flickr photo set: [http://www.flickr.com/photos/mlibrary/collections/72157603824504907] each image viewed around 20-700 times in the first 2 months (some images were viewed many more times because they were linked to from blogs). |
* Blog & News mentions - many blogs wrote about the milestone - below are some of the interesting responses: | * Blog & News mentions - many blogs wrote about the milestone - below are some of the interesting responses: | ||
| - | + | ** [http://hangingtogether.org/?p=352 Congratulations to U. Michigan for Its 1 Millionth Digitized Book Milestone!] | |
| - | ** [http://hangingtogether.org/?p=352 Congratulations to U. Michigan for Its 1 Millionth Digitized Book Milestone!] <blockquote>...UM’s Million Web site devoted to this milestone, and it is indeed “pretty cool”... </blockquote> | + | <blockquote>...UM’s Million Web site devoted to this milestone, and it is indeed “pretty cool”... </blockquote> |
<blockquote>...The MBooks Michigan Digitization Project Workflow diagram is really interesting!...</blockquote> | <blockquote>...The MBooks Michigan Digitization Project Workflow diagram is really interesting!...</blockquote> | ||
| - | + | ** [http://doireallywanttotouchthat.wordpress.com/2008/02/07/university-of-michigan-celebrates-millionth-digitized-book-with-incredible-photo-set/ University of Michigan celebrates millionth digitized book with incredible photo set] <blockquote>"...But what’s SUPER COOL is the Details of Digitization photo set. Did anyone subscribe to National Geographic World (the youth version of National Geographic magazine) when they were growing up? The back of the magazine was my favorite part, with close-up photos where you were to figure out “What in the World...?” This great photo set has beautiful closeups of broken books, conserved books, in-process books, and the equipment, tools, and supplies used in conservation..."</blockquote> | |
** [http://blog.mlive.com/annarbornews/2008/02/one_million_books_scanned_for.html Ann Arbor News article] | ** [http://blog.mlive.com/annarbornews/2008/02/one_million_books_scanned_for.html Ann Arbor News article] | ||
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Revision as of 15:04, 26 March 2008
Getting the word out about library events, resources, collections, etc. can be hard!
- Good blog on library marketing: Library Marketing: Thinking Outside the Book (also by Atom Feed).
- Interesting blog post about the long tail and getting die hard fans: [1] - there might be some lessons here for the library
Past MLibrary Examples
Millionth Digitized Book
On Feb 1 2008, we announced our millionth digitized book. We threw a thank you party for staff and created on online display to support this milestone.
- Website: [2] was viewed over 4,000 times in first 2 months
- Slide show via slideshare (linked to from above website): [3] was viewed over 1,300 times in first 2 months. Was also selected as "featured content" on the slideshare site.
- Flickr photo set: [4] each image viewed around 20-700 times in the first 2 months (some images were viewed many more times because they were linked to from blogs).
- Blog & News mentions - many blogs wrote about the milestone - below are some of the interesting responses:
...UM’s Million Web site devoted to this milestone, and it is indeed “pretty cool”...
...The MBooks Michigan Digitization Project Workflow diagram is really interesting!...
- University of Michigan celebrates millionth digitized book with incredible photo set
"...But what’s SUPER COOL is the Details of Digitization photo set. Did anyone subscribe to National Geographic World (the youth version of National Geographic magazine) when they were growing up? The back of the magazine was my favorite part, with close-up photos where you were to figure out “What in the World...?” This great photo set has beautiful closeups of broken books, conserved books, in-process books, and the equipment, tools, and supplies used in conservation..."
- Ann Arbor News article
- University of Michigan celebrates millionth digitized book with incredible photo set
