Marketing ideas
From ml2sig
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Getting the word out about library events, resources, collections, etc. can be hard! | Getting the word out about library events, resources, collections, etc. can be hard! | ||
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| + | The old way of marketing was to create a specific message and disseminate it in a very controlled way. Marketing with 2.0 technologies requires that you let go of this old model. | ||
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* E-Publicity (Library Electronic Resources News) (e-publicity@listserver.itd.umich.edu) - [https://listserver.itd.umich.edu/cgi-bin/lyris.pl?enter=e-publicity&text_mode=0&lang=english Join this list here]. There is no description of what this list is intended to be, but most recent emails have been about sharing new electronic resources. | * E-Publicity (Library Electronic Resources News) (e-publicity@listserver.itd.umich.edu) - [https://listserver.itd.umich.edu/cgi-bin/lyris.pl?enter=e-publicity&text_mode=0&lang=english Join this list here]. There is no description of what this list is intended to be, but most recent emails have been about sharing new electronic resources. | ||
| + | ==Tracking & Metrics== | ||
| + | Because of this new marketing model, it can be difficult to track web activity and metrics about the effectiveness of your promotion. | ||
| + | Here are a few ways to keep an eye on what people are saying and their reactions to your project. | ||
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| + | * Use Google blog search to find out what blogs are talking about you or your project. You can also set up an alert/feed subscription for your search to be notified anytime something new fits your search. For example, here is a search results page for the most recent mentions of "MLibrary2.0" in the blogosphere: [http://blogsearch.google.com/blogsearch?hl=en&ie=UTF-8&q=MLibrary2.0&btnG=Search+Blogs]. This can be used to track mentions of your name, your department, a particular collection or project, etc. | ||
==Past MLibrary Examples== | ==Past MLibrary Examples== | ||
* [[Millionth Digitized Book]] | * [[Millionth Digitized Book]] | ||
Revision as of 15:28, 17 April 2008
Getting the word out about library events, resources, collections, etc. can be hard!
The old way of marketing was to create a specific message and disseminate it in a very controlled way. Marketing with 2.0 technologies requires that you let go of this old model.
- Good blog on library marketing: Library Marketing: Thinking Outside the Book (also by Atom Feed).
- Interesting blog post about the long tail and getting die hard fans: [1] - there might be some lessons here for the library
Email Lists & Groups
- E-Publicity (Library Electronic Resources News) (e-publicity@listserver.itd.umich.edu) - Join this list here. There is no description of what this list is intended to be, but most recent emails have been about sharing new electronic resources.
Tracking & Metrics
Because of this new marketing model, it can be difficult to track web activity and metrics about the effectiveness of your promotion. Here are a few ways to keep an eye on what people are saying and their reactions to your project.
- Use Google blog search to find out what blogs are talking about you or your project. You can also set up an alert/feed subscription for your search to be notified anytime something new fits your search. For example, here is a search results page for the most recent mentions of "MLibrary2.0" in the blogosphere: [2]. This can be used to track mentions of your name, your department, a particular collection or project, etc.
