eRes Course Resources

EDUCATION University of Michigan 836 Tappan Ave. Ann Arbor, MI 48104 Ann Arbor, MI December 2013 JENNA GREENFIELD jennacg@umich.edu (818) 414-2809 • Bachelor of Arts, Economics & Program in Entrepreneurship • Pi Beta Phi Sorority • Michigan Economics Society • GPA 3.2/ 4.00 Relevant Coursework • Economics: Micro, Macro, Intermediate Micro Theory, Environmental • Quantitative: Statistics and Calculus Computer Skills • Excel (including Macros), PowerPoint, Word, SPSS Calabasas High School Calabasas, CA • GPA: 3.9/4.0, Honor Roll, Nationals Honors Society, California Scholarship Federation June 2010 EXPERIENCE Kembrel Ann Arbor, MI University of Michigan Kembrel Campus Manager August 2011-present • Market Kembrel.com to college students through Facebook and Twitter by utilizing Crowdboosters.com to post on Facebook pages/groups and Tweet at peak hours • Plan campus promotional events and collaborate with on-campus clubs and organizations to promote the website and increase sales CreateMyTee Ann Arbor, MI Ann Arbor Regional Representative May 2011- present • Market CreateMyTee, an online custom apparel company, to companies and organizations in Ann Arbor and on the University of Michigan campus, utilizing social networking sites and direct email campaigns CreateMyTee Ann Arbor, MI Pricing/Planning Intern May - August 2011 • Performed market research regarding competitors’ prices for various garment styles, colors, and print location combinations for screen-printed apparel in order to optimize current price structure • Created an apparel pricing algorithm by using Visual Basic for Applications (VBA) macro on Excel • Utilized the pricing algorithm to establish the cost-effectiveness of manual verses automated screen-printing for the transition from vendor to in-house production Undergraduate Research Opportunity Program (UROP) Ann Arbor, MI Research Assistant/ Member 2010-2011 • Conducted research in the department of Organizational Studies regarding competition and motivation; administered various surveys and analyzed results • Increased knowledge of the research process and content ADDITIONAL • Elected Blagdon House Representative of Mary Marley Hall Council • Sales associate for Urban Outfitters and Love Culture • Proficient knowledge of the Spanish language