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http://techcrunch.com/2012/01/07/why-bootstrapping-over-rated/ This article addresses the quintessential question for entrepreneurs: should you bootstrap or raise venture capital? Bootstrapping allows you to retain complete ownership and freedom over the startup, which is certainly a big advantage, but it also puts the company in a "perpetual state of fund-seeking, which is far more distracting than being in fundraising mode." Raising venture capital, however, allows you to achieve or continue growth in a process of "giving equity to grow equity." While the founders may find their share of the startup diluted by investors - perhaps the most common objection to raising venture capital - VC investments also provide the startup with a valuable source of business acumen: the board of directors. The author, the bootstrapping founder of WatchMojo.com, astutely argues that ultimately, you can own 100% of a lemonade stand or 1% of Coca-Cola. Your choice.